At the best case scenario, google has a monopoly on scraping. Imagine trying to create a global search engine, how can you possibly even crawl sites that are behind cloudflare or just allow google/fb/bing bots ? Can you real-time crawl twitter ? Pretty sure they have a special deal with google to instant ping on new tweets. How many websites actually ping google on new content ?
This is so fucked. We've encrusted ourselves into this walled fiefdom, and there's no way to break free. It's only going to get worse. Chrome will be the only browser. AMP the only delivery mechanism. Video will require DRM. Eventually, text content will too. Binary blobs with no ad blocking.
In the long run, I'm definitely worried: Capitalist economies tend to see a concentration of capital, generally and in most sectors individually. And this seems to be a real danger with computing technology. Coupled with mass surveillance and the pushing of people to have their personal information held by those large tech companies, a dystopia is not inconceivable.
PS - By AMP, do you mean Amazon Prime?