Earlier quoted context omitted.
It would be interesting to know if that was the initial plan from the outset or that it evolved along the way.
I think they started off at a good spot. Then realized they wanted more control of the data going through them. Then they realized they wanted to control the way the data flowed in an ideological way. It is a natural reaction to someone who gets a decent amount of wealth. They think 'how can I make the world a better place'. But the mistake many make is not realizing that their way is not the best way for others. Som…
Seems it's impossible to make predictions in this area with any certainty.
Remember, Bill Gates was paranoid about this and about Microsoft getting caught out for similar reasons especially so around the time Windows 95 came out. Even so, MS missed the boat with search, smartphones and Android.