Amazon entering into education prep business? India's JEE seems just right for this.
Amazon Academy India
11–20 of 46 posts
Re: Amazon Academy India
#12Have always marvelled at Amazon’s ability to do local Innovation at scale. Here is a behemoth for whom India is 10 percent of global revenue, yet launch a service which has nothing to do with their core e-commerce and cloud functions. Is it to get users, hiring tool or make more money. Will be interesting to learn the culture which facilities such decision making - any other large company would have shot down such a crazy idea long ago
Re: Amazon Academy India
#13Re: Amazon Academy India
#14As strange a move as this may seem outside of India, the culture’s huge focus on competitive exams means this is: 1. A very cheap way for them to build trust with a whole generation at a time. 2. A good way to leverage their brand and distribution to provide an accurate measure that a lot of these students need in order to improve.
I am now surprised one of the tech giants hasn’t tried this with SAT prep.
Human capital. Many SAT schools often have 1x1 training but with JEE India, all you need is right course content and prep materials and often students pickup from it.
Often in India, JEE is one of the most respected entry path and students who take it are extremely motivated to the likes of silio ing their life for nothing but exam prep, for years.
Re: Amazon Academy India
#15Woah what is this entrily?
Re: Amazon Academy India
#16Whoa.. talk about disrupting the IIT-prep cottage industry! Of course, I haven't seen the details of whether it's an effective tool or not, but as a free service that can only improve and scale over time .. should be a gamechanger. (For those outside India who are not aware of the exam that the academy is targeted at, its for admission to a collection of premier Engineering schools in the country. The exam is taken b…
> IIT-prep cottage industry
I'm not sure "cottage" industry is the right characterisation. It's worth over 2B$ [1], and has existed for over a decade. There are behemoths like Byjus, Kota, FIITJEE, etc. and innumerable informal options.
1. https://inc42.com/datalab/with-the-largest-share-of-funding-...
Re: Amazon Academy India
#17lol, is there anything amazon doesn't want to do on planet earth
Re: Amazon Academy India
#18Whoa.. talk about disrupting the IIT-prep cottage industry! Of course, I haven't seen the details of whether it's an effective tool or not, but as a free service that can only improve and scale over time .. should be a gamechanger. (For those outside India who are not aware of the exam that the academy is targeted at, its for admission to a collection of premier Engineering schools in the country. The exam is taken b…
> The exam is taken by over 1 million students annually, with a ~ 1% acceptance rate.
Maybe india needs more "premier engineering schools" if the acceptance rate is so low. Harvard and MIT have acceptance rates near 5%.
Re: Amazon Academy India
#19lol, is there anything amazon doesn't want to do on planet earth
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Re: Amazon Academy India
#20I wonder if this is just a sneaky way of finding potential employees by amazon. Have millions of people ( some of the brightest in the country ) take tests, gather their data, run that data through an algorithm and offer jobs to those selected by the algorithm.