Earlier quoted context omitted.
Because they're not reported cases, but sampled cases, so whether reported goes up or down doesn't really matter as the sampling is consistent.
Saying that they are sampled cases doesn't mean anything about whether that number can be effected by other variables. Fewer tests would result in lower total positive results. So would people with flu symptoms actively avoiding being tested. Whether that's happening is an entirely valid question.
This year, for example in the North America region, there have been 26,000 samples for weeks 35 and 36. Around 40 positives.
Last year, 27,000 in the same period. Around 1,000 positives.
As I said in multiple posts already, the WHO tries to keep consistent sampling to keep the data meaningful. It's literally their job.