The media has fallen into the well-known trap of optimizing the wrong KPI. You want to maximize trust with the public, not engagement, if you want your media company to survive if its value proposition is providing journalism and the usual benefits that come with a free press. Unfortunately, not only is engagement the wrong metric, but it's also one which incentivizes the undermining of the actual metric you need to…
Call me a pessimist, but this core issue is a threat to democracy, and I'm not sure we can rely entirely on "the market" to auto-correct itself.