The media has fallen into the well-known trap of optimizing the wrong KPI. You want to maximize trust with the public, not engagement, if you want your media company to survive if its value proposition is providing journalism and the usual benefits that come with a free press. Unfortunately, not only is engagement the wrong metric, but it's also one which incentivizes the undermining of the actual metric you need to…
What do you make of the idea that independent journalists on the web being the future?
The press is a pillar of American democracy. Independent journalists are great but they just won’t have the same power or credibility as they do when they’re organized.