The history of the carbon removal companies is not good (mostly due to the large incentive to game the measures), and smells of indulgences . However, this industry is still quite young... EDIT : Also this initiative seems to be very research-focused, rather than be just about using already known methods?
It remains to be seen if carbon removal can be done in a way that makes sense thermodynamically (i.e. it takes tremendous energy input to do, where does that energy come from, is it using carbon-emitting energy from elsewhere on the grid, etc). If at any point a carbon-emitting energy source is involved, there's no way that the system is going to be absorbing as much carbon from the air as was emitted for the same am…
1: https://www.theguardian.com/environment/2020/jul/08/spreadin...