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Ask HN: How to use FB and Reddit to get your first customers?

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Re: Ask HN: How to use FB and Reddit to get your first customers?

#11

Post by apelin »

bcosynot wrote: post #10
apelin wrote: post #9

Earlier quoted context omitted.

It's B2B2C - a modern payment platform for landlords and tenants. The product can be used to: - create installment plans for missed rent - make security deposit payments over time - pay rent on a flexible schedule

Gotcha. Most subreddits are averse to self-promotion, so you run the risk of a negative response from redditors. I can't speak to Facebook groups since I don't use them much. It might be difficult to target ads to landlords on these platforms. I am not sure what targeting attributes might be available. Maybe you could cold email/call property management companies and you might find specific people to email on LinkedI…

Thanks for the thoughts. I think we'll be choosing a plan of actions tomorrow.

I came upon Paul's post a few years back but it's always great to revisit :)

Re: Ask HN: How to use FB and Reddit to get your first customers?

#12

Post by PaulHoule »

apelin wrote: post #5
PaulHoule wrote: post #3

Have you tried selling it to people in person?

I am working on it now, it's time consuming and will yield results down the line. Our team is hoping to try social media to accelerate acquisition at an early stage.

When I think "successful social media marketing" I think of some kind of podcast or blog... say

https://www.flightradar24.com/blog/avtalk-podcast/

or

https://multithreaded.stitchfix.com/blog/ https://www.stitchfix.com/men/blog/ https://www.stitchfix.com/women/blog/

(e.g. it was reading about machine learning at Stitch Fix (SF) that I felt solidarity for them and became a subscriber)

That aviation podcast is like a freight train, but that is because they have been doing it so long.

If there is a royal road, it is to pay someone and ride on their momentum. For instance the SF company will hire pro bloggers, you work with an "influencer", etc.

This San Francisco entrepreneur staged a fake protest to launch Salesforce.com (SF)

https://www.businessinsider.com/marc-benioff-salesforcecom-c...

Re: Ask HN: How to use FB and Reddit to get your first customers?

#13

Post by apelin »

PaulHoule wrote: post #12
apelin wrote: post #5

Earlier quoted context omitted.

I am working on it now, it's time consuming and will yield results down the line. Our team is hoping to try social media to accelerate acquisition at an early stage.

When I think "successful social media marketing" I think of some kind of podcast or blog... say https://www.flightradar24.com/blog/avtalk-podcast/ or https://multithreaded.stitchfix.com/blog/ https://www.stitchfix.com/men/blog/ https://www.stitchfix.com/women/blog/ (e.g. it was reading about machine learning at Stitch Fix (SF) that I felt solidarity for them and became a subscriber) That aviation podcast is like a fr…

Cool ideas, thanks for sharing!

Re: Ask HN: How to use FB and Reddit to get your first customers?

#14

Post by Ami_grow »

Are you sure Facebook and Reddit are the best ways to go for an MVP test? Reddit requires time and subtle messaging, Facebook is good but you need to be in the right groups and build a good messaging in order to succeed. In my experience, the best way is to offer something to the ones who'd like to test and give feedback. Don't go for Ads before testing first! You might be wasting your time, money and product reputation.

Please let me know if you need some help.

Re: Ask HN: How to use FB and Reddit to get your first customers?

#15

Post by apelin »

Ami_grow wrote: post #14

Are you sure Facebook and Reddit are the best ways to go for an MVP test? Reddit requires time and subtle messaging, Facebook is good but you need to be in the right groups and build a good messaging in order to succeed. In my experience, the best way is to offer something to the ones who'd like to test and give feedback. Don't go for Ads before testing first! You might be wasting your time, money and product reputat…

Paid ads wouldn't be our first choice. However time is pressing us for faster user acquisition.

What kind of help are you offering?

Re: Ask HN: How to use FB and Reddit to get your first customers?

#16

Post by bcosynot »

apelin wrote: post #11
bcosynot wrote: post #10

Earlier quoted context omitted.

Gotcha. Most subreddits are averse to self-promotion, so you run the risk of a negative response from redditors. I can't speak to Facebook groups since I don't use them much. It might be difficult to target ads to landlords on these platforms. I am not sure what targeting attributes might be available. Maybe you could cold email/call property management companies and you might find specific people to email on LinkedI…

Thanks for the thoughts. I think we'll be choosing a plan of actions tomorrow. I came upon Paul's post a few years back but it's always great to revisit :)

I would love to learn what you folks decided on.
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