Live data from Hacker News

The New Facebook Design Sucks

jyssicaschwartz.medium.com

41–50 of 109 posts

Re: The New Facebook Design Sucks

#41
But for real - when they switched over to the current design, I couldn't believe how bad it was.

Main concern is how TINY the actual width of feed is. I don't give two f%%ks about the left "Home" bar with groups etc. It's just woefully mismanaged real-estate AFAIK. This is a critique I've heard from others, when it switched over.

Re: The New Facebook Design Sucks

#42
post #38

I don't even remember what the old design looked like. Like always, I will probably hate any redesign in the future saying they should revert back to the current design and then quickly get used to it. Rinse and repeat.

I don't know, maybe I'm better about removing bad habits but when this happened to reddit I just stopped using the site.

I don't even know what any of the facebook designs look like except whatever they had ~2007 though.

Re: The New Facebook Design Sucks

#43

Earlier quoted context omitted.

Facebook rolls out UI changes in less valuable markets to gather data to verify their changes don't decrease engagement.

Oh wow this is interesting / something to remember for my own life. So basically, they might try something out first in [small country] and if it works go to [medium country] and then if it stills works roll out to everyone?

This has been how companies have worked since forever.

In the 19th- and mid-20th centuries, all of the big advertising agencies handling consumer goods were headquartered in Chicago (many still are).

They would test products by introducing them a couple of hundred miles away in Peoria, Illinois. If the items were well accepted there, then they were rolled out to the rest of the country. It's where the expression, "But will it play in Peoria?" comes from.

This still happens. Back when Starbucks was still cool, it would roll out new drinks in Chicago and a couple of other cities as test markets, and then later in the rest of the nation if they were successful.

Re: The New Facebook Design Sucks

#44
post #19
post #13

Earlier quoted context omitted.

Facebook almost always has a long-term holdout group in experiments like this to make sure that any gains from the design change aren't just short-lived blips from the novelty factor that ultimately result in long-term regressions.

I understand but, they announced that it would disappear in September. We are at the end of October. Considering the feedback, I'm quite happy to be still on the old version.

They are probably rethinking now after seeing the feedback

Re: The New Facebook Design Sucks

#45
post #15

The reality is while there's a vocal minority, and that it may be subjectively worse, the design was absolutely A/B tested and performed better in whatever KPI's Facebook chose as their goals (such as ad revenue, session length, engagement metrics). That's the simple answer. Full disclosure: I haven't logged on Facebook much in the past couple years.

>session length I certainly hope they didn't use this metric... I can't find anything anymore so of course it takes me longer! I still struggle to find things under Microsoft's "new" Office ribbon...

Instead of session length they could use time to success and number of successes. A success being dwelling on content for a certain length of time or interacting with it (commenting, liking). I guess these fall under GP's "engagement metrics".

Re: The New Facebook Design Sucks

#47
post #37
post #2

Less information density = more time required to read the same amount of content = more "engagement". This is the exact same reason behind the algorithmic timeline: since you can't easily tell whether you've reached the end (up to where you left off last time), you keep scrolling more, thus more time spent and more opportunities for ads to show up. This trend will continue until users revolt against this by refusing…

>Less information density = more time required to read the same amount of content = more "engagement". No.

Yes, actually. The scare-quotes around "engagement" are intentional. More _perceived_ engagement, even though it's not accurately measuring customer satisfaction or actions.

Re: The New Facebook Design Sucks

#48

Earlier quoted context omitted.

Facebook rolls out UI changes in less valuable markets to gather data to verify their changes don't decrease engagement.

Oh wow this is interesting / something to remember for my own life. So basically, they might try something out first in [small country] and if it works go to [medium country] and then if it stills works roll out to everyone?

New Zealand gets almost everything first. It's the ideal test market for FB to trial new features that mimic's it's primary revenue generating users in the USA and EMEA.

Re: The New Facebook Design Sucks

#49

Posting about how the new Facebook design sucks on a blog which I can't read because the blogging platform sucks.

I have an idea for a revolutionary blogging platform, would you like to hear?

It's kind of like facebook for wordpress with a twist.

We're looking to raise $378M to have sufficient runway.

Re: The New Facebook Design Sucks

#50
post #2

Less information density = more time required to read the same amount of content = more "engagement". This is the exact same reason behind the algorithmic timeline: since you can't easily tell whether you've reached the end (up to where you left off last time), you keep scrolling more, thus more time spent and more opportunities for ads to show up. This trend will continue until users revolt against this by refusing…

Facebook isn't designed to look good or even be usable. It's designed to make money.

I have some faith that Facebook's redesign isn't losing them a ton of money, or they would've reverted it. It's probably increasing the KPIs they're trying to target.

Post reply on HN