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Preparing a marketing plan for your startup
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Re: Preparing a marketing plan for your startup
#2How many of you have a comprehensive time-phased marketing plan for your startup that goes beyond getting on digg, techcrunch and delicious?
Re: Preparing a marketing plan for your startup
#3How many of you have a comprehensive time-phased marketing plan for your startup that goes beyond getting on digg, techcrunch and delicious?
Plans? We don't need no stinkin' plans (particularly not a time-phased one).
Seriously: Marketing success (like software development success) seems to be highly correlated with getting something out there and iterating as frequently as possible based on feedback.
Writing a plan is fine (if that floats your boat), but it often creates the delusion that you can actually control and predict how things are going to go.
Re: Preparing a marketing plan for your startup
#4How many of you have a comprehensive time-phased marketing plan for your startup that goes beyond getting on digg, techcrunch and delicious?
Plans? We don't need no stinkin' plans (particularly not a time-phased one). Seriously: Marketing success (like software development success) seems to be highly correlated with getting something out there and iterating as frequently as possible based on feedback. Writing a plan is fine (if that floats your boat), but it often creates the delusion that you can actually control and predict how things are going to go.
If you manage to jott down 10 ways to market your idea and have a timeline i think its a good idea. everyone knows you cannot predict what is going to happen but that doesnt mean u cannot plan for the future.
Re: Preparing a marketing plan for your startup
#5I think it's great to brainstorm, and have a bank of marketing ideas that you can pull from. With a startup, things change fast, so I'm not sure a 'comprehensive time-phased marketing plan' is the route to go.
Re: Preparing a marketing plan for your startup
#6How many of you have a comprehensive time-phased marketing plan for your startup that goes beyond getting on digg, techcrunch and delicious?
Plans? We don't need no stinkin' plans (particularly not a time-phased one). Seriously: Marketing success (like software development success) seems to be highly correlated with getting something out there and iterating as frequently as possible based on feedback. Writing a plan is fine (if that floats your boat), but it often creates the delusion that you can actually control and predict how things are going to go.
No planning? Heh... and then you'll wonder why everything around you is crumbling.
"In preparing for battle I have always found that plans are useless, but planning is indispensable." ~ Dwight D. Eisenhower
Re: Preparing a marketing plan for your startup
#7How many of you have a comprehensive time-phased marketing plan for your startup that goes beyond getting on digg, techcrunch and delicious?
I do, but marketing is my job decription at the startup I work for ( avanoo.com ).
I think it's important to set at least rudimentary benchmarks/milestones in terms of growth and brand recognition.
After that, throw a bunch of stuff on the wall and see what sticks. The few ideas with the most ROI in terms of 1. traffic and 2. user retention should be at the forefront of your future strategies.
This may not sound like much of a plan, but as long as you have a mini-strategy in place for every one of your marketing efforts, and as long as you understand and, if possible, participate in the community you are marketing to, the try-everything approach should work.
Re: Preparing a marketing plan for your startup
#8How many of you have a comprehensive time-phased marketing plan for your startup that goes beyond getting on digg, techcrunch and delicious?
How about you give us an example of one?
If you are wondering about the volume of planning we do, there's no question that I've thought about marketing for a huge amount of time.
Re: Preparing a marketing plan for your startup
#9Re: Preparing a marketing plan for your startup
#10How many of you have a comprehensive time-phased marketing plan for your startup that goes beyond getting on digg, techcrunch and delicious?