Earlier quoted context omitted.
No, it wasn't. Lazy salesmanship did. Go and look how much margin a distributor still have wholesale for mainstream NAND flash.
But why buy Intel when Samsung has a device in every class (even enterprise) that's just as fast or faster, and cheaper as well? This is the fifth-best SSD manufacturer selling out to the third-best SSD manufacturer. No matter how much you put into marketing, it's a worse product being sold to technical purchasers.
Intel can even stop investing further into flash R&D, and it will be years, and years before they will be outpriced, even with discount for their lower performance.