I like the OkCupid-esque approach to data mining in this blog post. It's a great way to leverage customer data as a marketing tool. I'd love to see more posts of this kind going forward. As for the data itself, I'd be interested to see which Yelp profile characteristics drive the most page views to the restaurant page (i.e. 4.5 stars vs. 3 categories vs. 500+ reviews). While the number of page views on Yelp may not b…
OkCupid's blog is my guiding inspiration! Certainly something to aspire to.
Thanks for the request for page view info. I'm sure we'll cover it in one of our future studies.