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SurveyMonkey to buy Wufoo (YC W06) for $35m

kara.allthingsd.com

31–40 of 63 posts

Re: SurveyMonkey to buy Wufoo (YC W06) for $35m

#32
post #28
post #10

Earlier quoted context omitted.

There is a ton of money in online surveys. Advertisers spend a lot on surveys.

what do you mean "a lot"? a company which invests $100k / month in adwords should be expected to spend how much in online surveys?

Advertisers generally run surveys to gauge the effectiveness of branding campaigns, not adwords campaigns. Pay for performance ads (like adwords) are much easier to validate than what people buy on big properties for branding purposes.

Re: SurveyMonkey to buy Wufoo (YC W06) for $35m

#33
A strangely perfect fit.

I use both Survey Monkey & Wufoo daily at work, and consider both of them to be fantastic tools, which both could both use some love on the visual customization end.

Survey Monkey's visual customization is limited to changing colors and uploading a logo. With Wufoo - it's possible to generate custom CSS (or do completely custom forms with their API) - but much more difficult than (I feel) it should be.

So - congrats to both companies, and hopefully they'll now move in the direction of more & easier visual customization.

Re: SurveyMonkey to buy Wufoo (YC W06) for $35m

#34
post #21

That's awesome news. Congratulations to the Wufoo team -- it is well deserved. (Their product is awesome.) It is also great news for SaaS startup generally, since Wufoo is a little of column A and a little of column B on the typical grow via revenues VS get investment and grow massively dichotomy. That's a data point in the favor of at least some investors making investments in companies which have a projected trajec…

As far as I know, Wufoo didn't raise VC. They only raised a small angel round.

Re: SurveyMonkey to buy Wufoo (YC W06) for $35m

#35
post #8

I don't get it; where did surveymonkey found $35m? is there so much money to make in online surveys?

I'm guessing a significant portion of the $35m is in stock.

I highly doubt any of it is stock considering SurveyMonkey raised money, presumably, to expand in this way.

Re: SurveyMonkey to buy Wufoo (YC W06) for $35m

#37
post #21

That's awesome news. Congratulations to the Wufoo team -- it is well deserved. (Their product is awesome.) It is also great news for SaaS startup generally, since Wufoo is a little of column A and a little of column B on the typical grow via revenues VS get investment and grow massively dichotomy. That's a data point in the favor of at least some investors making investments in companies which have a projected trajec…

As far as I know, Wufoo didn't raise VC. They only raised a small angel round.

The total amount raised, according to Crunchbase, was $118,000 (18000 YC + 100000 Angel). This was in 2006, so assuming there has been no other investments made, looks like their revenues must have been pretty decent to be able to support their operations.

Re: SurveyMonkey to buy Wufoo (YC W06) for $35m

#38
post #8

I don't get it; where did surveymonkey found $35m? is there so much money to make in online surveys?

I can believe there's the money, what I can't believe is why SurveyMonkey appears to be so entrenched, it's not a product that's hard to replicate (at least that's how it appears from the outside).

It also has a URL that really looks scammy. Whenever I see a mailing list mailout from Big Corporation X, and it has a SurveyMonkey URL, I think "this is pretty much the opposite of the professional image that they're trying to pitch." I don't know how they do it. I guess that's why I'm not making the mega-bucks ;)

However, it's a great exit for Wufoo, and congratulations to all of them.

Re: SurveyMonkey to buy Wufoo (YC W06) for $35m

#39
post #6
post #2

Snarky 37signals post in t-minus...

I don't think so. Wufoo and SurveyMonkey are both profitable and they both charge for a product that solves a real problem.

Perhaps he's referencing to their post in response to Mint's acquisition [1]. I had the same response, although I don't use either service enough to have much validity behind my opinion: Wufoo seems to have been better executed than SurveyMonkey, at least from an UI perspective. That said, there's obviously more to this business than simply executing well.

1. http://37signals.com/svn/posts/1927-the-next-generation-bend...

Re: SurveyMonkey to buy Wufoo (YC W06) for $35m

#40
post #37

Earlier quoted context omitted.

As far as I know, Wufoo didn't raise VC. They only raised a small angel round.

The total amount raised, according to Crunchbase, was $118,000 (18000 YC + 100000 Angel). This was in 2006, so assuming there has been no other investments made, looks like their revenues must have been pretty decent to be able to support their operations.

If you consider a 10x multiple, revenues would have been in $3-4 MM range. Wufoo sets a great example for exits where VCs are not involved but are awesome for founders + employees.
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