Literally if we just started to pay for stuff we’d see this problem improved. The consequences of the current model is that the internet has become the modern equivalent of a welfare state, in the sense that our experiences are sponsored by our wealthy corporate benefactors. Clearly not a good recipe for civic engagement.
So, as consumers we should pay for things if we want to have nice stuff, and also businesses simply shouldn’t be able to follow literally every person in the world around, as they stroll around the internet, and write down and share what they’re looking at. That could be done by creating liability around data collection/protection, as in the case if HIPPA, or outright banning the technology that enables ad tech at scale. I’m sure people here have much better ideas than this, I’m just offering an ethos.
Also the internet itself should be treated as a public utility. The sad thing is by not paying, we’re still paying, just in less direct ways, since the ad tech that sponsors our internet lives still has to get money from somewhere...
Edited for clarity