Earlier quoted context omitted.
I'm a happy fellow of the FSFE ( http://fsfe.org/ ), the European pendant to the FSF. Sometimes we also discuss FSF campaigns, and usually agree that those would almost certainly be counter-productive here in Europe, especially things like the "Windows 7 sins". However, we always thought: Well, the USA have a different culture, so maybe this kind of campaign is needed there, and probably our style of campaign would n…
It's interesting how advertising cultures are different. In Greece, for example, it is unthinkable for an ad to acknowledge the competition, especially in a negative light. It was a rather big shock for me when I saw a US ad for a Ford car (for example) saying "our fuel consumption is X lower than the Prius". This would never happen in Greece. At most, they would say "our fuel consumption is X lower than the nearest…
>At most, they would say "our fuel consumption is X lower than the nearest competitor".
This is what usually happens. It's only when a competitor is so well-regarded that people wouldn't even consider the company running the ad that they mention names.
For example, fuel econonmy and the Prius and almost inseparable in people's minds thanks to good marketing, to the point that someone shopping for an efficient car would probably not even consider Ford unless you challenged their assumptions with a surprising fact (that the Ford had better MPG than the Prius).
It's like the "Droid does" ads (http://www.youtube.com/watch?v=e52TSXwj774) - the iPhone was so dominant that they basically had to say, "You think that Apple/Toyota is the best in this field? Well guess what, we're better!"