It is a "bad faith" problem. Bad faith arguments are made on all sides of the political spectrum, but anecdotally, it feels like one side is a little more fact challenged and relies on them fairly heavily. And the amount of arguments being made in bad faith means it is often more productive to just ignore or dismiss the other sides arguments outright.
Here is a good example. Right wing media likes to point at the homelessness problem in CA and claim that that is proof that Democrats are bad at governing. The homeless issue is a fact, supported by data. And CA being a Democratic state is also a fact supported by data. But pointing to both those facts and claiming it as proof that Democrats==bad is a bad faith argument. Blue states have higher GDP, higher levels of education attainment, and lower poverty rates than red states. And homelessness is a weird metric to use as it is partially a by product of regional economic success, where a good job market coupled with an overheated housing market results in an increasing number of people willing to tough it out on the streets or in their cars. I could make a similarly bad faith argument, and point out that West Virginia has the highest number of opioid overdoses per capita, therefore Republicans==bad. But I don't need to do that because the statistics that most reasonable people would agree to use as an arbiter of state level success are already in agreement with my position.
As you can see from the length of the above paragraph. These bad faith arguments require a decent amount of effort and/or knowledge to effectively counter. So as we move into this post-fact world, can you really blame people for just sticking to the 'narratives'?