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I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

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Re: I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

#151
post #139

Earlier quoted context omitted.

> I've personally spent hundreds (probably thousands) of hours investigating such things, have banned many accounts and sites for it, and have put tons of effort into writing code to combat it. > No, that is not what's happening. Not to try and get clever and twist your words, but these statements do not appear to line up particularly well with one another.

Ok, I'll give you a detailed breakdown. You said that three things were happening which in reality are not: (1) that we "realize the exact opposite [of what we say]" — in reality, I tell the truth as far as I know it, because I respect this community (edit: plus, for the cynical, it would be a stupid and unnecessary risk not to); (2) that we're "terrified what will happen if the public finds out how common it is" — i…

> in reality, unless I'm wildly ignorant of my job, it's tiny relative to the quantity of imaginary things people make up about it.

It is a safe bet you would not have written this the way you did if you knew this was a larger problem that you did not reveal or you were an amazing thespian.

Apologies on the insultation, which is obviously unfounded at this point.

Re: I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

#153
post #139

Earlier quoted context omitted.

Ok, I'll give you a detailed breakdown. You said that three things were happening which in reality are not: (1) that we "realize the exact opposite [of what we say]" — in reality, I tell the truth as far as I know it, because I respect this community (edit: plus, for the cynical, it would be a stupid and unnecessary risk not to); (2) that we're "terrified what will happen if the public finds out how common it is" — i…

> in reality, unless I'm wildly ignorant of my job, it's tiny relative to the quantity of imaginary things people make up about it. It is a safe bet you would not have written this the way you did if you knew this was a larger problem that you did not reveal or you were an amazing thespian. Apologies on the insultation, which is obviously unfounded at this point.

Appreciated!

Re: I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

#154
post #123

Earlier quoted context omitted.

I've never thought HN was impartial. The fact that discussing astroturfing is against the rules was highly suspect. I consider this a highly censored website with particular objectives, but a decent userbase.

The rule is against insinuating astroturfing without evidence. The alternative is threads full of pointless insinuation about astroturfing—the favorite junk pastime of internet forums. HN doesn't have "particular objectives", it has one objective: to gratify intellectual curiosity, and that guideline is obviously integral to this. That doesn't make actual astroturfing ok. We spend many hours combating it and banning…

Just curious, but what constitutes evidence in this context?

And how do you deal with the other side of "unfair" behaviour, e.g. excessive flagging or downvoting for legitimate posts or comments. As far as I'm aware there isn't any evidence required to downvote or flag.

Re: I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

#155
post #135

Earlier quoted context omitted.

Not really, according to their page, disclosure is a best practice, but doing otherwise isn't inherently illegal. Their own guide [0] begins by talking about adhering to their guidelines as "voluntary compliance", and that a failure to do so would require their investigation into the specifics to determine if it was a violation of law: It is not automatically a violation. [0] https://www.ftc.gov/sites/default/files/a…

Those guidelines are voluntary, sure. But there are actual laws included (section 5 of of the FTC Act (15 U.S.C. 45)) that make some things actually illegal. Specifically: "Unfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful."[1] This voluntary guide helps people understand how the FTC inteprates that law. Deciding no…

> Specifically: "Unfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful."[1]

This is one of the least appropriate uses of the word "specifically" I've ever seen.

That law just says "Don't do bad things. You know who you are."

Re: I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

#156

The Twitter thread has a lot more. There's a person or firm who is doing black-hat content marketing at scale. They either approach freelance bloggers to write articles about their clients (to be submitted to Medium-hosted and similar blogs as if written by unaffiliated users), or create Medium profiles for fake names and write the posts themselves. Posts have appeared in Better Programming, DEV.to, FAUN, freeCodeCam…

It would be a good idea to present stronger evidence before saying HN is astroturfable. It has one of the strongest anti astroturf systems I’ve seen, primarily because of how HN works (which, sadly, is hard to discuss openly). I believe you about Reddit, but it’s going to be quite hard to buy your way into HN, no matter how cleverly you do it. I’m not saying it’s impossible. But it’s so easy to believe, and so hard t…

> It would be a good idea to present stronger evidence before saying HN is astroturfable.

What? You do realize anyone can create HN accounts to post any link and comment on any discussion, right?

Even if you argue that there are magical ex post facto measures to tackle obvious and rampant abuse, you do understand that the system is indeed vulnerable to astroturfers right in its very design, don't you?

Re: I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

#157
post #2

In the past I have pointed the HN moderators (contact link is the footer) to threads with sock puppets. Some are easy to recognize, e.g. new users praising a service that got submitted only 10 minutes ago. Sometimes it's harder to find a pattern. Do email the HN moderators if you suspect fraud or unfair practices.

Normally they're pretty trivial like you said. This one is extensive: 20+ sockpuppet HN and Reddit accounts and dozens of fake blog posts submitted to many of the largest Medium-style blogs. It's an entire propaganda network just devoted to content marketing.

20+ accounts is pretty small potatos for a content marketer.

Re: I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

#158
post #58

>I think it would have been less work for them to be legit My neighbor had a brother who was a "black hat" and when he explained to me how he ran his scams, I came to the same conclusion.

>I think it would have been less work for them to be legit I had the same conclusion when someone told me about the dozens of cheap/used Android devices they and their roommates used to get paid to "watch" ads. Apparently there are apps that will pay you for ads you watch, and you can babysit them pretty easily to make like..... $200/mo.

Just to keep things in perspective, $200/month is already the median income of some places.

Re: I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

#159
post #145
post #142

Eye opening isn't it? Now you can see where most of the stuff on top of HN comes from.

Unless I don't know the first thing about my job (always possible I suppose), that is definitely not true.

(always possible I suppose)

It would be funny (both -haha and -peculiar) if it turned out you do it all largely by instinct, like one of those fungus-cultivating ants.

Re: I found black-hat content marketers: sockpuppet bloggers, fake Reddit/HN accts

#160

"I didn't know that black-hat content marketing existed" (from the Twitter thread) I haven't laughed so hard in months :))) I've talked with over 150 founders (I'm running a website that deals with acquisition channels & user growth [1]) and this is like uncovering 0.01% of what's going on out there. I became friends with some of these founders, and some of them admitted that a significant part of their growth was "p…

> a) 80% of the content on publications like TechCrunch [2] is all about Google/Apple/Tesla/Virgin. I challenge, you go there RIGHT NOW. COUNT the % of stories about FAANG companies.

For the lazy, I did just that, 19 stories under the "latest" Tag, 7 of which are about Google/Apple/Tesla/Virgin/Microsoft. So about 36%.

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