Personal opinion I think a lot of opportunities for innovation and growth in the desktop OS market have stagnated, as increasingly 90% of what people do is contained within a browser window and performed through some sort of network-dependent cloud service/saas/web app. Inside chrome, edge, firefox, safari, whatever. For many non technical consumer users it no longer really matters whether they're running Windows 10,…
We don't click on links that go to web sites we don't trust. We don't open email attachments, we're paranoid... because our operating systems weren't designed for the age of the internet.