I'm surprised the author (and no-one here) hasn't worked out the starting date of the automated price war based on the original RRP of the title :)
Log base 1.2684 of the ratio of the Apr 8 price to the estimated original price = log($2198177.95/$50)/log(1.2684) = 45 [days]. Ergo looks like the two algorithms started competing around Tuesday, Feb 22.
I'm sure my original price is off, but that actually won't make much difference. If it was $40, then the initial date was Feb 21; if $60, then Feb 23.
[EDIT] By the way, if the price was originally 99c you would still see the $2.2M price after just another two weeks (61 days total). Ah, exponents.