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“Powered by” buttons for customer acquisition

zerotousers.substack.com

21–27 of 27 posts

Re: “Powered by” buttons for customer acquisition

#21

Earlier quoted context omitted.

That obnoxious shit is one reason why I won't buy one. It's like a Usenet sig still being used 20 years after they became uncool.

You know that signature can easily be customized or removed - it's just that nobody does it.

Yeah, the "power of default" :)

Re: “Powered by” buttons for customer acquisition

#23
post #17

Earlier quoted context omitted.

Do you mean messages like “sent from my iPhone?”

That obnoxious shit is one reason why I won't buy one. It's like a Usenet sig still being used 20 years after they became uncool.

It can be removed, they just make it so bloody hard.

Re: “Powered by” buttons for customer acquisition

#24
post #3

The opposite of that method is also valid, go on builtwith search on which website your competitors is installed, contact each website owners and offer them your solution

I’m using my own scraper (for companies using Gmail/Zoho). They require users to add a TXT DNS record, so that makes things pretty easy.

Re: “Powered by” buttons for customer acquisition

#25
post #6

+1 for the "powered by" acquisition channel. 1) Add "powered by" 2) Gain from brand awareness / leads it generates 3) Also gain by selling a higher tiered "white-label" plan that large co's can upgrade to if they want to remove your powered by branding. Even if it fails as an acquisition channel, it can still succeed at encouraging an upsell path.

I was surprised this wasn't mentioned in the article, but I have made several purchasing decisions for my company with the simple incentive to remove the "Powered By" branding, even though we weren't gaining anything feature-wise.

It makes an effective freemium model. Give all users all (or most) features for free. Then the ones that want to remove the branding will pay for that privilege. This way, the smaller free users are essentially paying for the service through promoting your brand. The users that don't want to promote you have a way to do it and will you pay you for that.

Re: “Powered by” buttons for customer acquisition

#26
post #17

Earlier quoted context omitted.

Do you mean messages like “sent from my iPhone?”

That obnoxious shit is one reason why I won't buy one. It's like a Usenet sig still being used 20 years after they became uncool.

It's there so people understand your message may not be typed as carefully as it would be on a desktop system.

Re: “Powered by” buttons for customer acquisition

#27
post #23

Earlier quoted context omitted.

That obnoxious shit is one reason why I won't buy one. It's like a Usenet sig still being used 20 years after they became uncool.

It can be removed, they just make it so bloody hard.

No they don't. It's just the default signature; changeable like anything else.
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