“Powered by” buttons for customer acquisition
zerotousers.substack.com
“Powered by” buttons for customer acquisition
1–10 of 27 posts
Re: “Powered by” buttons for customer acquisition
#2The headline is of course false. The founders got their first users first, and then got more users by putting their name on the UI of their products, which are embedded in public-facing publications, which their customers' competitors can see.
Savvy powerful customers like Amazon sign contracts banning disclosure of the relationship, for exactly this reason. They charge a substantial fee for the right to be used as advertising.
Re: “Powered by” buttons for customer acquisition
#3The opposite of that method is also valid, go on builtwith search on which website your competitors is installed, contact each website owners and offer them your solution
Re: “Powered by” buttons for customer acquisition
#4AFAIK, product parts had labels since forever
Re: “Powered by” buttons for customer acquisition
#5The headline is of course false. The founders got their first users first, and then got more users by putting their name on the UI of their products, which are embedded in public-facing publications, which their customers' competitors can see. Savvy powerful customers like Amazon sign contracts banning disclosure of the relationship, for exactly this reason. They charge a substantial fee for the right to be used as a…
> The headline is of course false. The founders got their first users first
Let me guess - you're a fan of Snopes. Pedant.
It's a very good article, and well worth reading. Marketing doesn't consist of one magic technique.
Re: “Powered by” buttons for customer acquisition
#6+1 for the "powered by" acquisition channel.
1) Add "powered by"
2) Gain from brand awareness / leads it generates
3) Also gain by selling a higher tiered "white-label" plan that large co's can upgrade to if they want to remove your powered by branding.
Even if it fails as an acquisition channel, it can still succeed at encouraging an upsell path.
Re: “Powered by” buttons for customer acquisition
#7The headline is of course false. The founders got their first users first, and then got more users by putting their name on the UI of their products, which are embedded in public-facing publications, which their customers' competitors can see. Savvy powerful customers like Amazon sign contracts banning disclosure of the relationship, for exactly this reason. They charge a substantial fee for the right to be used as a…
That and a maze of empty, clickbait deflections in the first 5 paragraphs and I couldn't even tell when we'd arrived at the point or not.
There may well be some good research and advice here but the presentation is trashy. State the conclusion in the first sentence and then back it up. Use a solid headline, not deception.
Re: “Powered by” buttons for customer acquisition
#8The headline is of course false. The founders got their first users first, and then got more users by putting their name on the UI of their products, which are embedded in public-facing publications, which their customers' competitors can see. Savvy powerful customers like Amazon sign contracts banning disclosure of the relationship, for exactly this reason. They charge a substantial fee for the right to be used as a…
Hey, author here. By "first users" I didn't mean they got their first users FIRST. But yeah, got your point. Changed the headline to "Powered by" - An Acquisition Channel Nobody is Talking About".
Re: “Powered by” buttons for customer acquisition
#9Powered by has been around for 20 years, it's known trick and generally only applicable for the free tier of product.
One can imagine a Web page: powered by d3, hosted on github, protected by cloudflare, built by Travis CI and scanned by snyk.
It's somewhat tolerable, and it's cute.
But it doesn't apply so well for non free stuff.
Re: “Powered by” buttons for customer acquisition
#10The headline is of course false. The founders got their first users first, and then got more users by putting their name on the UI of their products, which are embedded in public-facing publications, which their customers' competitors can see. Savvy powerful customers like Amazon sign contracts banning disclosure of the relationship, for exactly this reason. They charge a substantial fee for the right to be used as a…
That and a maze of empty, clickbait deflections in the first 5 paragraphs and I couldn't even tell when we'd arrived at the point or not. There may well be some good research and advice here but the presentation is trashy. State the conclusion in the first sentence and then back it up. Use a solid headline, not deception.
Author here. I disagree. When introducing something new, I want to start with HOW I came to the conclusion. Just my style. I understand you if you don't agree though.