I feel like this is the start of a rising tide. I think Brian's stance is great, companies have missions, they should focus on those missions. Everything has become so political that your work, which occupies a large portion of your life, should not be divisive.
I see it the other way around. (Almost) everything is political. The mission of the company is not disjoint from the society it is embedded in. Things have become divisive by being able to ignore and blend out the opposing views. By not talking and listening to one another. This is just one more step in that direction. Funnily enough, I think it has been extrapolated by Neal Stephenson in Diamond Age. We will end up…
I think people are talking past each other with the word 'political'. Some may define it as the execution of governance, and others may define it as partisan gamesmanship, and of course lots around and in between.