Lessons learned from onboarding emails with no HTML styling
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Lessons learned from onboarding emails with no HTML styling
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Re: Lessons learned from onboarding emails with no HTML styling
#2Good points in here, but I disagree about using a person's name as the From address. If I'm getting an email from Notion, I want it to show up as "From: Notion" in my inbox, not "From: Ivan". I have several companies that do this and I never know who the email is from, which adds some cognitive friction I don't need when triaging my inbox. You can put your name in the subject line if you want.
Re: Lessons learned from onboarding emails with no HTML styling
#3The problem with everyone doing some of these tips is that I now just ignore all emails that appear to be from people instead because I don’t ever believe it’s from a real person, so unless I’m expecting an email from someone I won’t open these anymore and I just skim the subject. Not sure if people outside of the web community do this too, but probably only a matter of time if not.
Re: Lessons learned from onboarding emails with no HTML styling
#4I disagree with the premise of the article:
“Every SaaS company must start their onboarding sequences with a welcome message that is sent when a user joins the platform. This is a must by now, since everyone who signs up will expect some sort of confirmation of their transaction.”
These emails invariably waste my time. They repeat what the website already told me when I signed up. If I sign up for your SaaS, I expect your site to tell me what I need to know about what I can and should do next. I don’t want an email.
Re: Lessons learned from onboarding emails with no HTML styling
#5I caution the use of emoji, I've seen so many stack overflow job posts with memey use of emojis and it just makes me cringe and I find it hard to take the company seriously.
Re: Lessons learned from onboarding emails with no HTML styling
#6This is the most oddly specific lesson to learn.
Re: Lessons learned from onboarding emails with no HTML styling
#7The problem with everyone doing some of these tips is that I now just ignore all emails that appear to be from people instead because I don’t ever believe it’s from a real person, so unless I’m expecting an email from someone I won’t open these anymore and I just skim the subject. Not sure if people outside of the web community do this too, but probably only a matter of time if not.
Not just you. It’s a recipe for having your emails deleted without opening.
Re: Lessons learned from onboarding emails with no HTML styling
#8Good points in here, but I disagree about using a person's name as the From address. If I'm getting an email from Notion, I want it to show up as "From: Notion" in my inbox, not "From: Ivan". I have several companies that do this and I never know who the email is from, which adds some cognitive friction I don't need when triaging my inbox. You can put your name in the subject line if you want.
Especially with all the phishing emails going around.
Re: Lessons learned from onboarding emails with no HTML styling
#9To add to the points others have made: If I see an email with a name in the title I don't recognize, I instantly think it is spam.
Please do not do this, it neither helps with your credibility nor does it help to build a "connection". I want to know where this email is coming from, and if I have signed up at Spotify, I expect to recieve my emails from Spotify, not Tom whoever at Spotify.
Re: Lessons learned from onboarding emails with no HTML styling
#10The problem with everyone doing some of these tips is that I now just ignore all emails that appear to be from people instead because I don’t ever believe it’s from a real person, so unless I’m expecting an email from someone I won’t open these anymore and I just skim the subject. Not sure if people outside of the web community do this too, but probably only a matter of time if not.
I largely do the same. Mixpanel uses this technique right now. I do not think Cassie is actually trying to reach me about webinars but if you are Cassie, send me a whats up so I know.
I still think trying to look like a real person probably makes me pay more attention. This definitely works if there is any "real" interaction with that person in the onboarding.