Feels like a PR stunt to me.
Tesla dissolves its PR department
101–110 of 139 posts
Re: Tesla dissolves its PR department
#102"There are obviously still people arranging test-drive promotions for YouTubers but their role isn’t in a traditional public relations capacity. " That's absolutely traditional PR for an automaker. "Arranging test-drive promotions" means deciding who is eligible for test drives, viewing what is published on YouTube, and deciding if the person will be eligible next time. Even if no words are spoken/written to the YouT…
Arranging test drives for influencers seems more like marketing to me, and Tesla certainly has not dissolved their marketing department.
Re: Tesla dissolves its PR department
#103[deleted]
Re: Tesla dissolves its PR department
#104"There are obviously still people arranging test-drive promotions for YouTubers but their role isn’t in a traditional public relations capacity. " That's absolutely traditional PR for an automaker. "Arranging test-drive promotions" means deciding who is eligible for test drives, viewing what is published on YouTube, and deciding if the person will be eligible next time. Even if no words are spoken/written to the YouT…
Arranging test drives for influencers seems more like marketing to me, and Tesla certainly has not dissolved their marketing department.
PR is one part of marketing...
Re: Tesla dissolves its PR department
#105Re: Tesla dissolves its PR department
#106[deleted]
Re: Tesla dissolves its PR department
#107Good for them. Why do we need a biased filter (journalists) between customer and company.if it is damage recovery journalists and their employers can be easily bought for cash.in this world of direct communication it would be childish to assume papers and journalists are still relevant
"Who needs the Fourth Estate?" Sigh
We need a Free fourth estate . Not some for profit media companies producing click bait articles. (A sample title would be “Look what Elon did to jalopnik”)Nowadays mostly standup comedians are tracking the issues of common man.
Re: Tesla dissolves its PR department
#108Earlier quoted context omitted.
Arranging test drives for influencers seems more like marketing to me, and Tesla certainly has not dissolved their marketing department.
PR is one part of marketing...
I'd say that marketing is only part of PR. PR after all is about relations to more people than one is selling to.
Re: Tesla dissolves its PR department
#109Earlier quoted context omitted.
I can only assume he wants to run the PR show himself by going on Joe Rogan and twitter. His man-of-the-people strategy does seem to have some merit. "Elon Musk" is arguably a stronger brand than Tesla.
I’m not sure having the Elon Musk brand be stronger than the Tesla brand is a good thing. He is a bit impulsive and seems like an asshole at times. People put up with it because, so far, his companies have produced some great products. When the other car manufacturers finally catch up to Tesla, the negative perception of the Elon Musk brand may drive some buyers away from Tesla.
I definitely have friends who would and could buy Teslas if not for the asshole techbro image cultivated by Musk. IMO, that is kind of silly of them, but it's foolish to pretend people don't consider their self-image when considering a car, especially a luxury one. Plenty of people don't want to be associated with him.