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Are we just going to ignore that they have an 'External Relations' department? And that their own jobs board has positions posted two weeks ago for "Marketing & Communications", PR positions all across China, and for "Community Relations Partner"? This "news" is pure fabrication. https://www.tesla.com/careers/search#/?keyword=Communication...
Are we just going to ignore that they have an 'External Relations' department? And that their own jobs board has positions posted two weeks ago for "Marketing & Communications", PR positions all across China, and for "Community Relations Partner"? This "news" is pure fabrication. https://www.tesla.com/careers/search#/?keyword=Communication...
All of those are in China except for the content specialist.
"There are obviously still people arranging test-drive promotions for YouTubers but their role isn’t in a traditional public relations capacity." Remember when people used to say Tesla doesn't do marketing? The last few years of Tesla has been quite sobering for myself as I had my worldview flipped upside down. With Elon/Tesla, as more information has come out with time, it's been disenchanting. I was sold a capitali…
Full disclaimer: happy Tesla owner here.
Wait, reddit is shutting down??
"There are obviously still people arranging test-drive promotions for YouTubers but their role isn’t in a traditional public relations capacity." Remember when people used to say Tesla doesn't do marketing? The last few years of Tesla has been quite sobering for myself as I had my worldview flipped upside down. With Elon/Tesla, as more information has come out with time, it's been disenchanting. I was sold a capitali…
Are we just going to ignore that they have an 'External Relations' department? And that their own jobs board has positions posted two weeks ago for "Marketing & Communications", PR positions all across China, and for "Community Relations Partner"? This "news" is pure fabrication. https://www.tesla.com/careers/search#/?keyword=Communication...
Earlier quoted context omitted.
1. It's a skill that needs practice and most professionals are not trained in. 2. PR is an entryway for collecting and managing stakeholder questions that might warrant future board level action (in communication). 3. PR is usually close to the board and has it's own dynamic with marketing being further down the chain. Elon dismantling PR makes sense. Probably they rubbed him the wrong way too often. Why bother.
But so what good does a PR team do. Maybe for Tesla specifically not much. It's like how Border Cafe in Harvard Square used to be - always so busy with hour+ waits that there is no need to bother with reservations.
TL;DR - They manage one single external voice. There's value in that. As other point out, Musk is a communications study in and of himself.
Thea reasons PR department exists because you have a PR problem. Not having the problem is better.
There you go, do you need a PR deparment now? If it's your CEO doing that job, that's a bad use of the CEO's time.