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Tesla dissolves its PR department

electrek.co

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Re: Tesla dissolves its PR department

#31

Post by NullPrefix »

clintonb wrote: post #20
im3w1l wrote: post #7

Earlier quoted context omitted.

I can only assume he wants to run the PR show himself by going on Joe Rogan and twitter. His man-of-the-people strategy does seem to have some merit. "Elon Musk" is arguably a stronger brand than Tesla.

I’m not sure having the Elon Musk brand be stronger than the Tesla brand is a good thing. He is a bit impulsive and seems like an asshole at times. People put up with it because, so far, his companies have produced some great products. When the other car manufacturers finally catch up to Tesla, the negative perception of the Elon Musk brand may drive some buyers away from Tesla.

>When the other car manufacturers finally catch up to Tesla

Wasn't that his public goal?

Re: Tesla dissolves its PR department

#34

Post by unethical_ban »

prasooncc wrote: post #11

Good for them. Why do we need a biased filter (journalists) between customer and company.if it is damage recovery journalists and their employers can be easily bought for cash.in this world of direct communication it would be childish to assume papers and journalists are still relevant

"Why do we need journalists?"

The same reason we need them for any other set of reasons: To do full-time work investigating different angles of current events and to provide, often, a less-biased report on things.

Of course, eliminating PR =/= eliminating journalists, so this comment is off the tracks anyway.

Re: Tesla dissolves its PR department

#35

Post by im3w1l »

clintonb wrote: post #20
im3w1l wrote: post #7

Earlier quoted context omitted.

I can only assume he wants to run the PR show himself by going on Joe Rogan and twitter. His man-of-the-people strategy does seem to have some merit. "Elon Musk" is arguably a stronger brand than Tesla.

I’m not sure having the Elon Musk brand be stronger than the Tesla brand is a good thing. He is a bit impulsive and seems like an asshole at times. People put up with it because, so far, his companies have produced some great products. When the other car manufacturers finally catch up to Tesla, the negative perception of the Elon Musk brand may drive some buyers away from Tesla.

The genius stroke is combining modern sensibilities with traditional masculinity. He manages to do solar projects and electric cars, hell even smoking weed, without looking like a hippie. I guess the trick was sci-fi and fast cars.

Re: Tesla dissolves its PR department

#40

Post by drannex »

Are we just going to ignore that they have an 'External Relations' department?

And that their own jobs board has positions posted two weeks ago for "Marketing & Communications", PR positions all across China, and for "Community Relations Partner"?

This "news" is pure fabrication.

https://www.tesla.com/careers/search#/?keyword=Communication...

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