Earlier quoted context omitted.
I mean the answer to all of these and more is having lots of cash needing investment vehicles that do better than just passively investing it in the market. None of these companies are menacingly laughing in board rooms, they’re just seeing other companies prove markets for them and betting that they can compete. If you want to get that first party integration/advantage these companies are happy to partner with you,…
So you're saying Sonos'/Bose's efforts are trivial? Audio is a solved problem for five people and a pizza? What isn't? I mean, Apple is building a Hollywood studio. That's insane. I get the feeling nothing is safe. If Apple wants to do it, they'll do it. Same for Amazon.
It's also a characteristic of software, with its near zero marginal costs allowing a small number of people to obviate and dominate entire fields.