Good for apple.
The way this scam often works - you send your device in, they say there is a flaw and the device is not eligible for trade-in credit because it can't be re-used. Then they offer to "recycle" it for you. Then, instead of recycling they sell it. This is the consumer side of the scam.
It can also be run against manufacturer like apple. Apple can offer trade in credit to consumers, then send it to these guys who evaluate the device. If can be resold apple gets the $100 or whatever average per device from the recycler (who can then make a moderate profit selling for $150 or whatever). If it can't be resold the recycler promises to recycle it and doesn't have to pay out anything.
There seems too often to be a push on HN to support scams of almost every type. The outrage when apple worked to alert users when folks put the cheapo third party batteries in before reselling an iphone to make battery life look good for a few weeks (HN comments = total outrage when apple alerted users) is illustrative.
Do these "geep" executives sound like the role models you want to do business with? For many folks, myself included, the answer is heck no.
Reading hacker news, and the total hate towards apple for asking others to just do basic / fair things is really interesting. Following contracts and agreements is for idiots and chumps apparently. Be a scary world if the Zuckerbergs and other growth hacking developers end up in charge!
Consumer trust in apple is going to continue to go up - you just realize how slimy the rest of the tech world is - scammer after scammer after cheater.