This might be the wrong place to complain about this issue. But "smart" TVs need to be replaced with "dumb TV + set top box" bundles. As it is now, the best panels are obsolete after a year.
I bought my TV from Costco, it has Roku built-in and I think it gets the same software updates. The full integration has some advantages, like having a single remote that stops the playback when I turn the TV off.
Unfortunately some devices don't support it, but I would guess most streaming sticks/boxes do.