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Cloudflare’s privacy crusade continues with a challenge to Google Analytics

fortune.com

11–20 of 66 posts

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#11
post #8

These days, google analytics provides very unreliable data due to the usage of ad-blockers that happen to also block tracking scripts. Even more so when the audience is tech-literate.

Glad I can do my part! If only I could pollute Google's data further.

Even though this offering from Cloudflare is something from another 3rd party, I'm going to watch it to see how it pans out. However, it would be even more impressive if they offered a 1st party version. The JS runs on the same domain, it points to a database you control, and only your org has access to the data.

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#12
It's interesting to see a multi-billion dollar company step into the privacy-first analytics scene. Moving from one centralized, tech giant to another. I was so fired up that I wrote this: https://usefathom.com/blog/big-tech-vs-fathom

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#13
It's hard to take Cloudflare and Privacy seriously in the same sentence. Even with a basic implementation they have even more power over you and your customers than Google would (with a simple JS include) in so many ways.

The only way it adds privacy is by being more limited in some forms of tracking, but in the wider big data collection, tracking people across domains, etc, they really don't have much of an argument. Especially when they are working to control such a big % of internet traffic. It's still all going to a centralized DB where correlations can be done.

In many ways they could already vacuum up this information whether you enabled analytics or not.

Just because they claim not to be doing it, doesn't mean its fundamentally privacy oriented.

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#14
post #8

These days, google analytics provides very unreliable data due to the usage of ad-blockers that happen to also block tracking scripts. Even more so when the audience is tech-literate.

Glad I can do my part! If only I could pollute Google's data further. Even though this offering from Cloudflare is something from another 3rd party, I'm going to watch it to see how it pans out. However, it would be even more impressive if they offered a 1st party version. The JS runs on the same domain, it points to a database you control, and only your org has access to the data.

I was running a little go app called fathom that provided this functionality. It works well!

https://usefathom.com

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#15
If you don’t want to use Google Analytics, respect your users’s privacy, while still getting feedback on visited articles, you can always self-host a first-party Matomo instance.

You can, for example, disable its tracking cookie, anonymize IPs, make it deactivate when seeing DNT requests, and it would still work fine. Session tracking would be much less accurate of course, but you didn't use that anyway, and even if you did, be grateful that tracking is still possible.

Matomo is cheap to self-host and easy to maintain, via its Dockery setup.

Cloudflare entering this space is cool, as it would save people from self-hosting stuff, further bringing cost down. But they are still a third-party that you, and your visitors, will have to trust.

Did you know that Cloudflare sets a tracking cookie in every response, on every website, with no way to turn it off?

After seeing that cookie, with no clear explanation to how it is used, my trust in them was shaken. Now they are getting into analytics, so I guess I now know why it's there.

And therefore my worry as a user. You can block requests to Google Analytics, but blocking requests to Cloudflare essentially means blocking the Internet. Checkmate content blockers ;-)

[0] https://support.cloudflare.com/hc/en-us/articles/200170156-U...

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#16
post #14

Earlier quoted context omitted.

Glad I can do my part! If only I could pollute Google's data further. Even though this offering from Cloudflare is something from another 3rd party, I'm going to watch it to see how it pans out. However, it would be even more impressive if they offered a 1st party version. The JS runs on the same domain, it points to a database you control, and only your org has access to the data.

I was running a little go app called fathom that provided this functionality. It works well! https://usefathom.com

How is that what I just described? That's another 3rd party analytics system. The difference from GA is that you have to pay for it. Your data is still leaving your site, and being stored on a 3rd party. That means having 3rd party JS includes. That means it gets blocked. Did I miss something in buried text for a 1st party version?

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#17
post #4

I can't keep from thinking this is a misguided step. If they are going after the google analytics market of non paying users maybe they are able to lure some, but remember that these are non paying users so they are not likely to bring much revenue anyway, google can justify because it sells the value of their ad business. On the other hand there's an enterprise market they just can't compete with, a market Google is…

Static hosts like Netlify or Vercel don't play nice with Cloudflare, so if you come for the analytics you might stay for their static CDN and serverless stuff as well.

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#18
post #14

Earlier quoted context omitted.

I was running a little go app called fathom that provided this functionality. It works well! https://usefathom.com

How is that what I just described? That's another 3rd party analytics system. The difference from GA is that you have to pay for it. Your data is still leaving your site, and being stored on a 3rd party. That means having 3rd party JS includes. That means it gets blocked. Did I miss something in buried text for a 1st party version?

I think they were referring to this,

https://github.com/usefathom/fathom

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#19
Cloudflare is a threat to privacy and security with their "Flexible" SSL/TLS option. With the click of a button, Cloudflare will happily strip the TLS connection off your visitors requests and proxy it over plain-text back across the internet to your origin.

When I reached out to Cloudflare on this 3 and a half years ago, asking if they could at least inject a header like X-CF-SSL: Flexible or something to indicate to the end-user that their connection was in fact not secure. Extension developers could then use this header to inform the user that this was happening. I was told that they would "pass it along", but of course nothing has changed.

CloudFlare will give you a privately signed, 15 year certificate to use to secure communication between Cloudflare and your origin in the event you can't get a publicly signed certificate, so there's really no excuse to continue to allow this terrible feature.

Re: Cloudflare’s privacy crusade continues with a challenge to Google Analytics

#20
I don't want to diminish the good things Cloudflare has done for privacy on the web, and I welcome alternatives to Google Analytics, but Cloudflare's mission is to get the entire web behind them and give them complete control over all their TLS certificates, traffic, and now analytics. They may be okay right now, but there is absolutely nothing stopping the next CEO, or some future board or big investor group from changing that privacy focus and abusing it.

If you give this large a chunk of web traffic to a company, then let them also decrypt everyone's TLS traffic, I can't see that ending well.

Transparency disclaimer: I briefly worked for them and was very uncomfortable with the work they were doing the whole time.

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