Amazon One – Palm recognition for Amazon Go

Post by nakagin » Tue, Sep 29, 2020, 2:14 PM UTC

immmmmm wrote: post #28

Researcher in biometrics working on contactless palm/finger recognition here. 1) A new innovation ok. People have been doing that for more than a decade, my group included. 2) Given the sensors look, it's almost certainly near infrared (NIR) camera, probably 850nm illumination and the dark surface is a NIR filter. 3) It certainly capture a mix between palm veins (850nm quite absorbed by de-oxygenated hemoglobin) and…

Post by barranger » Tue, Sep 29, 2020, 2:21 PM UTC

ragona wrote: post #78

ctvo wrote: post #68

This is a continuation of Amazon's remove all inconvenience strategy. And it'll work. You're waving your hand and walking through now, no more scanning, no more opening up an app, no more tinkering with your phone. By chipping away at each of these friction points, no manner how minor, their moat grows and customers will notice a difference between an Amazon retail store vs. a competitor's.

What I think is interesting is that I suspect they’ll eagerly license this to competitor stores. A palm reader does not turn your local Safeway into Amazon Go, and they know that. Having a slice of every point of sale could be huge; imagine how much better this is than having to use FaceID during a pandemic. (Tap tap, pin, pin, tap is a LOT more friction than “hover.”) I’d pay for it if I ran a retail store. I wonder…

Post by elil17 » Tue, Sep 29, 2020, 2:24 PM UTC

joezydeco wrote: post #76

elil17 wrote: post #61

My college uses these to control entrance to the dining halls. The technology has been around for years and it works consistently and effectively. They want you to think this is something highly innovative but I’m pretty sure they’re just licensing already existing palm scanners.

Were those dining hall scanners using a palm-on-glass technology, or mid-air like what Amazon is showing?

Post by gonzo41 » Tue, Sep 29, 2020, 2:26 PM UTC

MattGaiser wrote: post #86

barranger wrote: post #83

Earlier quoted context omitted.

"I wonder if Amazon will ever compete with..." Yes has to be the assumption at this point

Visa can't be bothered to innovate. 90% of what Amazon has done should have been done by industry incumbents.

Post by hammock » Tue, Sep 29, 2020, 2:29 PM UTC

ragona wrote: post #78

ctvo wrote: post #68

This is a continuation of Amazon's remove all inconvenience strategy. And it'll work. You're waving your hand and walking through now, no more scanning, no more opening up an app, no more tinkering with your phone. By chipping away at each of these friction points, no manner how minor, their moat grows and customers will notice a difference between an Amazon retail store vs. a competitor's.

What I think is interesting is that I suspect they’ll eagerly license this to competitor stores. A palm reader does not turn your local Safeway into Amazon Go, and they know that. Having a slice of every point of sale could be huge; imagine how much better this is than having to use FaceID during a pandemic. (Tap tap, pin, pin, tap is a LOT more friction than “hover.”) I’d pay for it if I ran a retail store. I wonder…