Earlier quoted context omitted.
As a publisher maybe it is time to rethink your primary metric. As a long-time reader, i'm not interesting in being a loyal reader, i'm interested in reading the best news. I don't limit myself to the music of one band, so i really appreciate spotify, and i don't limit myself to the news of one publisher.
Why re-think what is already working? Because it will give us the ability to reach new customers? That, unfortunately, doesn't add up. Many low-value customers is not what we need. We need (and have) predictable revenue from stable base of customers we know and trust. (And who trust us.) We need (and have) reliable sources for new long-term customers. We don't need lots of (random) people paying us $1 or $2 every cou…
You may need to elaborate on this. Where are your new long term customers coming from?