Earlier quoted context omitted.
Skimming the paper, the researchers already propose their own interpretation of possible causes, but one thing I couldn't find is whether they controlled for familiarity with mirrors. A full-height mirror (within reach of small children) might simply be more common in western households. Edit, nevermind, there's a whole paragraph on that towards the end: > It may be important to note the general use of mirrors in eac…
Thinking about it, the idea that familiarity with mirrors would affect the results really throws into question that what the test measures is "self-awareness". It would imply that self-awareness can be increased by exposure to mirrors...
It does not necessarily mean that familiarity with mirrors would cause/improve self-awareness, it could just mean that the test subject would have to learn how to use it or associate the visual stimulus with the concept of self. On the other hand it doesn't exclude the possibility that a mirror can be helpful in learning something related to the self.