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Won’t Subscribe

tbray.org

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Re: Won’t Subscribe

#51

As a long-time publisher, there is only one primary metric that matters to me: loyal readers. I don't publish for the occasional visitor. I publish for the loyal readers that I have worked hard to cultivate, engage, and enrichen. The primary work is one of building a relationship with a loyal readership, based on consistency and quality. Our websites, as they're designed, are probably a little annoying to people who…

How do acquire new, loyal subscribers if your site is “a little annoying to people who are not [your] loyal subscribers?”

Re: Won’t Subscribe

#52
post #18

An alternative subscription model that I've always liked is Linux Weekly News (lwn.net) which publishes all premium content openly after a week behind paywall. (In my mind I like to call it "Freshwall", ie. paying for fresh content.) News quickly gets old after all.

How successful is it as a model for cash flow compared to the others? I can wait a week to see the kernel benchmarks or whatever so I don't see why anyone would subscribe if not to suppose it rather than need it. I never used the site I'm just assuming it's like phoronix.

I unfortunately don't know any details other than it seems to be working. The content they have is highly in depth, and the comments section is excellent.

My experience was that I started reading the articles as a non subscriber. Because I enjoyed it I began visiting the site more and more. After some time it started to annoy me that I had to wait to read the latest content, and that's when I started subscribing. These days I read it less frequently, but I still subscribe to support the site.

Re: Won’t Subscribe

#53

As a long-time publisher, there is only one primary metric that matters to me: loyal readers. I don't publish for the occasional visitor. I publish for the loyal readers that I have worked hard to cultivate, engage, and enrichen. The primary work is one of building a relationship with a loyal readership, based on consistency and quality. Our websites, as they're designed, are probably a little annoying to people who…

How do acquire new, loyal subscribers if your site is “a little annoying to people who are not [your] loyal subscribers?”

Ever heard of sales and marketing?

Re: Won’t Subscribe

#55

Earlier quoted context omitted.

How do acquire new, loyal subscribers if your site is “a little annoying to people who are not [your] loyal subscribers?”

Ever heard of sales and marketing?

Sales and marketing don’t get me past that annoyance that sends me to a competitor.

Re: Won’t Subscribe

#56
From working in media, another problem with micropayments is deciding on that dollar cost.

Without coming up with some administration of value to each article (which I'm not saying isn't worthwhile, it's just not something that's typically done) -- and perhaps even then -- it's very challenging to come up with a value that readers might understand.

If everything is $1, but long investigations or in-depth reporting costs more than that, how do you stop losing potential subscribers (who would contribute more ARR) to these payments. And equally on the (admittedly large) percentage of stories that might not have such value, how do you price them?

This is why subscriptions tend to work. Slowly you can weed out material that isn't working for either acquisition or retention. But you are always going to have articles that are good retainers but poor acquirers. To a micropayment reader the value of that article is low, but to subscriptions it may be higher. You might never do that article if you marked everything by its CAC value, but if you didn't you may lose $5000 ARR.

How on earth do you price it fairly?

It's complicated.

I'd be in more favour of more expensive 24hr passes that show the value of the subscription to regular readers. Say $3 for 24hrs, and $30 for a month. I think in terms of small payments that's as close are you're going to get.

Re: Won’t Subscribe

#57
post #54

Can anyone comment on whether Apple News: https://www.apple.com/apple-news/ Is a good option as a single-subscription aggregator of multiple magazines and newspapers?

Generally they have a lot of media at a low cost.

But if you want to support the production of this media, Apple currently take 50% of your monthly subscription as the cost of providing the service. That's even more than the app tax!

Re: Won’t Subscribe

#58

More thoughts. I dabble with publications 1) I subscribe to the Guardian atm even though it is free to read 2) I tried to restart subscriptions with the Financial Times and Economist recently and gave up on both due to shitty behaviour, shitty terms, shitty UI. It is not all about price

I've subscribed to The Economist for 25 years. Has been interesting to see it's transformations. Not only the transition to digital but also the topics they choose to cover - or not. I currently consume on my iPhone. Mostly I listen to it but do occasionally read. Before that I used Android. Certainly some usability issues that are annoying but most apps are worse.

Re: Won’t Subscribe

#59
What exactly are the news publishers even providing these days? They aren't a trust authority and they aren't a distribution platform. The internet undermined the first and replaced the latter.

The future could be readers having a direct relationship with authors, and necessary infrastructure "unbundled" as it were. Author pays a non-partisan fact check service to accredit what they say. With proper accreditation they can appear on the distribution platforms with functioning micropayment models (think app stores).

The only reason this problem is unsolved is because the outdated publishers want to stay relevant and are using their existing momentum to die slow. They're the single point of failure in the three-party equation.

Articles will always need writers and they will always need readers. Everything else is up in the air.

Re: Won’t Subscribe

#60

As a long-time publisher, there is only one primary metric that matters to me: loyal readers. I don't publish for the occasional visitor. I publish for the loyal readers that I have worked hard to cultivate, engage, and enrichen. The primary work is one of building a relationship with a loyal readership, based on consistency and quality. Our websites, as they're designed, are probably a little annoying to people who…

If it were printed newspaper I could go and get one for a few bucks. Digital has nothing to offer of that kind. As the other poster wrote, how else would you expand your readership?

> As the other poster wrote, how else would you expand your readership?

By creating a valuable product, finding potential costumers, and offering the product for sale. Why would it be different than any other business?

It would be ridiculous to expect every SaaS business to offer their services for "a few bucks", and yet, for some reason, people think it is egregious that publishers don't do this. Bizarre. Though, I do have the say the newspaper industry caused this; for years, when the internet was still new, most newspapers gave away their best content. That was a huge mistake; it lead people to significantly devalue news.

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