Sunnytrail [1] offers a service for SaaS providers to track key metrics once they have paying customers. However, they don't (yet) offer the most interesting part of your idea, comparing results against others in your industry. It's a fascinating and a non-trivial problem you're addressing here and I'm interested to see how you approach it. Get it right and it could add huge amount of value. The three toughest challe…
Near-term plan is to spend this week building out the reporting interface and spreading the word.
For #1 & #2, I'm hoping that using Dave's AARRR methodology will allow me to apply a somewhat consistent framework across a variety of startups.
For #3, you're absolutely right -- it's a big problem (and I haven't even thought about it yet).
So, any chance I can get you to try this on geckoboard itself? :)