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Ask HN: Video recommendation platform as a way to compete with YouTube?

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Ask HN: Video recommendation platform as a way to compete with YouTube?

#1
Content creators don't want to leave the platform because of discoverability. The audience doesn't want to leave because of content creators. People say that we should do decentralization like blogs in the past. However, it's hard to be discovered.

How about making a platform that crawls the internet for videos and build a recommendation algorithm. Therefore no matter where you host your videos you'll be easily discovered? This seems to fix the problem of discoverability while allowing decentralization or outright another platform to get traction.

EDIT : ghgr puts it nicely > Interesting concept. So you propose to have a landing page with a selection of videos tailored to the taste of the visitor? And seamless combining results from YouTube, Vimeo and others? You would be effectively relegating YouTube to a commoditized CDN for videos.

Re: Ask HN: Video recommendation platform as a way to compete with YouTube?

#5
I think the topic you may want to explore is "SEO for video" and I'm not sure there's really a definitive guide.

Google has this guide: https://support.google.com/webmasters/answer/156442

Moz has an article from 10 years ago. https://moz.com/blog/video-seo-basics-whiteboard-friday-1108...

My first thought would be that need at least a text-based transcript for crawling, but something akin to audio description would probably be most valuable too.

Re: Ask HN: Video recommendation platform as a way to compete with YouTube?

#6
post #4

So, like Google Videos search?

Google video search does not recommend. You must make a search query. I'm talking about actual recommendations that you didn't explicitly search for which is where discoverability stems from.

So you intend to collect detailed view data to feed your model? Kind of like a browser extension spying on every video you watch anywhere, collecting detailed data about how you watch, etc? Don't count me in.

Re: Ask HN: Video recommendation platform as a way to compete with YouTube?

#7
Interesting concept. So you propose to have a landing page with a selection of videos tailored to the taste of the visitor? And seamless combining results from YouTube, Vimeo and others?

You would be effectively relegating YouTube to a commoditized CDN for videos.

Again, interesting concept.

Re: Ask HN: Video recommendation platform as a way to compete with YouTube?

#9
post #7

Interesting concept. So you propose to have a landing page with a selection of videos tailored to the taste of the visitor? And seamless combining results from YouTube, Vimeo and others? You would be effectively relegating YouTube to a commoditized CDN for videos. Again, interesting concept.

This is exactly my idea!

Re: Ask HN: Video recommendation platform as a way to compete with YouTube?

#10
>Why don't we just make a platform that crawls the internet for videos and build a recommendation algorithm. Therefore no matter where you host your videos you'll be easily discover?

Because there are fundamental tradeoffs of _information_ and _meta_information_ that a system has that factors into recommendations.

People upload about ~500 hours of videos to Youtube every minute.[1]

Yes, that means that centralization to that degree has negatives such as the guitar channel being deleted but it also has positives such as better (not foolproof -- but relatively better) detection of spam and mistitled content. Because Youtube servers actually have the real bytes of actual videos, they can scrub the content with machine learning algorithms augmented with some human oversight.

If you only have a platform that crawls for video urls and doesn't actually ingest the petabytes of video like Youtube, the "recommendations-only" service will be susceptible to gaming such as people putting "Emma Watson and Scarlett Johansson nudes" as the titles but the actual video is an ad for somebody trying to sell a used car. Or the first few days of a video url has "Tips to deal with COVID" which is real but the video hoster later switches it out to be a video for that same url to be something else.

Also, a centralized service like Youtube can measure actual user behavior such as "watch time" (because Youtube's servers know they are sending bytes to the client) to see if the video is actually engaging viewers and this factors into future recommendations. If web surfers are closing out a 10 minute video after 20 seconds, the videos are appropriately penalized because users are "voting" that the content is bad. I.e. the viewers "voted" without even having to press the "thumbs down" button.

A new platform to recommend videos pointing to decentralized video hosting has advantages but also has unavoidable disadvantages that lower the quality of the recommendations.

EDIT to add my previous comments about the financial incentives (ads) that help video content creators which many techies overlook: https://news.ycombinator.com/item?id=21506992

[1] https://www.google.com/search?q=upload+about+~500+hours+of+v...

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