I'll admit I really don't get the fascination with hydrogen as an energy storage medium. It has to be manufactured, so how green it is depends on whatever the power input is coming from. It's not any inherently greener then synthetic hydrocarbon production, which can be produced from atmospheric carbon for zero net carbon impact, and of course has no sulfur or aromatics. It also works fine with existing engineering.…
Always fascinating when people use "just" in sentences where they propose something that hasn't been done before (at least not at any scale that would matter) and that is a huge challenge.
As for the reason, my understading is that producing fuels from electricity is just very inefficient. You still use hydrogen as the first step and then add other steps to produce hydrocarbons. Using hydrogen spares a few conversion steps and you'll need less electricity (but likely still a lot).