To me this press effort always seems like just people who already have bitcoins trying to get buyers to raise the price of the currency.
A current problem is that it is highly volatile and fairly illiquid. Most adopters have a genuine interest in the success of an alternative currency rather than trying to profit from the situation.
I downloaded the client and checked out the forums. Although I don't have any BTC myself, I would like to see something like this succeed.
However, I have low hopes that it will not get tagged with propaganda about drug dealers, terrists, and child pornography (I can't believe the article implied that already!), and probably made illegal like online poker. Visa/Mastercard will refuse to process payments for exchangers, who will later be indicted as money launderers.