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Google says it doesn't monopolize digital ad market – senators don't buy it

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11–20 of 229 posts

Re: Google says it doesn't monopolize digital ad market – senators don't buy it

#11
post #3

If gulag says it, then it must be true.

I work at google. My grandfather spent a couple years in a Gulag. We both got free food at work, but I’m allowed to leave at the end of the day, and my job is writing code instead of counting dead people.

Re: Google says it doesn't monopolize digital ad market – senators don't buy it

#12
The UK recently evaluated the online ad market and found that Google and Facebook commanded 70% of all online ad spend in the country [0].

Their large pool of advertisers also helps them command a higher return per search compared to other platforms, allowing them to outbid its peers to become the default search choice on devices, e.g. Apple products. Their lack of privacy sensitive policy also helps their ad targeting.

Generally to me it seems hard for new entrants to make any inroads for market share when there's a self-perpetuating cycle like that.

[0] https://www.gov.uk/government/news/cma-lifts-the-lid-on-digi...

Re: Google says it doesn't monopolize digital ad market – senators don't buy it

#14
post #2

What did they think was going to happen when Google bought the largest mobile ad network by far for both Android and iOS a decade ago? (AdMob) Antitrust agencies and governments in general need to set more pro-active ground rules that attempt to prevent monopolies from even happening in the first place. Punishing them after the fact is both ineffective and too disruptive. I'd rather they didn't allow Google to buy Ad…

> The Competition and Markets Authority has completed its market study into online platforms and the digital advertising market in the UK.

https://www.gov.uk/cma-cases/online-platforms-and-digital-ad...

See the analysis on DoubleClick etc. there.

Re: Google says it doesn't monopolize digital ad market – senators don't buy it

#16

Same senators who thought Google made iPhones? Not defending Google but I am saying that most of those senators are not the holders of truth when it comes to technology.

> most of those senators are not the holders of truth when it comes to technology They don’t have to be. Their staffers do. I’ve worked with a number of staffers on these questions for about three years now. They’re some of the smartest people I’ve worked with in my career, which has centred around Wall Street and Silicon Valley.

So why aren't they the senators instead of the morons they back?

Re: Google says it doesn't monopolize digital ad market – senators don't buy it

#17

Same senators who thought Google made iPhones? Not defending Google but I am saying that most of those senators are not the holders of truth when it comes to technology.

Google does make a smartphone, and if my parents are any example, every smartphone is an iPhone just like every gaming system is an xbox.

Re: Google says it doesn't monopolize digital ad market – senators don't buy it

#18

Earlier quoted context omitted.

> most of those senators are not the holders of truth when it comes to technology They don’t have to be. Their staffers do. I’ve worked with a number of staffers on these questions for about three years now. They’re some of the smartest people I’ve worked with in my career, which has centred around Wall Street and Silicon Valley.

So why aren't they the senators instead of the morons they back?

would people actually vote for them?

Re: Google says it doesn't monopolize digital ad market – senators don't buy it

#19

Same senators who thought Google made iPhones? Not defending Google but I am saying that most of those senators are not the holders of truth when it comes to technology.

Ironically enough, I think that's the problem that lobbyists were intended to mitigate. You can't expect legislators to be experts on every technical topic, but in an ideal world you could retain subject matter experts to give good information to any congressperson who needed it.

It's not a bad idea in theory, but you run into the classic problem of deciding how to define "good information".

Re: Google says it doesn't monopolize digital ad market – senators don't buy it

#20

The UK recently evaluated the online ad market and found that Google and Facebook commanded 70% of all online ad spend in the country [0]. Their large pool of advertisers also helps them command a higher return per search compared to other platforms, allowing them to outbid its peers to become the default search choice on devices, e.g. Apple products. Their lack of privacy sensitive policy also helps their ad targeti…

Fb could disrupt google because it had the impressions first, so that is the dimension to think about. Adspend and advertiser pool is a by product. Disclaimer: current fb, ex google employee.
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