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Apple Fitness+

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Re: Apple Fitness+

#81

I wonder how Fitbit plays into this all. Can they even realistically compete against the behemoth that Apple is at this point?

Some people just want a heartrate and sleep monitor that lasts 5ish days. For them, there's a Fitbit.

Before jumping at Google/Fitbit train, take a look at Withings watches. Their Healthmate app is solid. In my experience much better than Fitbit, and it isnt trying to sell me on any premium services.

I have a Steel HR & the battery life is measured in weeks.

Re: Apple Fitness+

#82
post #2

I wouldn't want to be Peleton, Mirror, or one of those similar companies. Is it worth the extra $1000+ up front and $30+ monthly for the Peleton and Mirror trainers to mention your name?

[deleted]

Re: Apple Fitness+

#83
post #2

I wouldn't want to be Peleton, Mirror, or one of those similar companies. Is it worth the extra $1000+ up front and $30+ monthly for the Peleton and Mirror trainers to mention your name?

The $1000+ up front and $30 monthly is for the trainer product. You can subscribe to Peloton's (or Aaptiv's or any number of brands') workouts and BYODevice and pay in the neighborhood of $13/mo for the workouts. Fitness+ absolutely is encroaching on that subscription workout space, but a physical bike/treadmill and a watch are not competitors. If someone wants a stationary bike they're not going to be shopping for a…

But direct integration with sports equipment seems like it would be the next logical step on the radar for Apple.

You'll be able to go on Amazon and buy [Bike/Treadmill/etc] with "Fitness+ Compatible" that streams wirelessly to your watch/phone.

Then Peleton offers no value add. They're just a treadmill maker charging 250% of their competitors.

Re: Apple Fitness+

#84
post #68

Apple just took a huge swing at Peloton and at home fitness startups. Why cycle in place at home with a Peloton instructor, when you can cycle outside with a Fitness+ instructor? Why limit yourself to your stationary Peloton bike at home, when you can use a stationary bike anywhere? Apple can and probability will beat out Lulu Lemon's Mirror on price using motion capture on an AppleTV smartTV or Ipad. Only startup th…

People cycle in place because it’s more convenient than going outside. Not everyone lives near bike trails where you can continuously cycle without having to worry about cars and traffic lights. Even on bike trails, speed is limited to 10mph so I don’t how you can do hiit workout and keep it below 10mph.

You're right.

It's the portability of being able to use Fitness+ cycle instructors on any stationary bike not just a Peloton that I think provides the most value.

When things get back to normal, you can have the instructor guide you through a workout at a hotel gym or any gym anywhere with a stationary bike.

Re: Apple Fitness+

#85
post #3

I think Apple Fitness+ will be fine as a standalone product, but I believe this is a stepping off point for more fully fledged fitness products from Apple. Using their AR technology (iPad/iPhone/etc), they can replicate a lot of the same functionality a multi-thousand dollar product like the Tempo provides. They can automatically correct form, recognize weights, etc.

Don't you think is coming? Baby steps. First they'll launch and polish the trainings and sort the experience, then they add shit tons of tech there. Think on the Nike's kinect game. Or Wii Fit, but 10 years later with a whole ecosystem behind it. One of the most exciting services in a long time

I wonder what that means for companies like Peloton. I can imagine an Apple Watch and a small "smart" bike trainer[1] would be infinitely more practical and affordable for most people and still allow Apple users to track all of the same metrics as Peloton.

[1] Something like this, but with an odometer and WiFi: https://www.amazon.com/Goplus-Exercise-Trainers-Flywheel-Sta...

Re: Apple Fitness+

#86
post #19
post #4

What I dream of is a health monitor watch that's built from open hardware and gives me complete control over and ownership of my data. I don't trust any profit-driven company, even Apple, with such private information. EDIT: thanks to obenn, who pointed me towards [1]. Still in development, but looks promising. [1] https://www.pine64.org/pinetime/

Since privacy is a key differentiator for them (huge financial incentives to actually deliver and not just pay lip service), and there are significant penalties waiting for them if they are lying about protecting privacy (as well as plenty of people who would love to call them out on it), Apple is probably the most trustworthy of any organization if you care about privacy. Also you can keep your data local with Apple…

> huge financial incentives to actually deliver and not just pay lip service

Which? It's still all closed source and tivoized, so you're still taking their word for it. At most they'd have to bullshit together some whitepaper about what they claim to do.

> and there are significant penalties waiting for them if they are lying about protecting privacy

The same "significant" penalties that were applied to Equifax?

> Also you can keep your data local with Apple hardware - it's encrypted and only available to your hardware

Based on... their claims?

Re: Apple Fitness+

#87
post #2

I wouldn't want to be Peleton, Mirror, or one of those similar companies. Is it worth the extra $1000+ up front and $30+ monthly for the Peleton and Mirror trainers to mention your name?

I tend to agree, but its always amazing to me how much that seems to matter to viewers on twitch. The entire streamer business model centers around people paying to have someone say their name.

Explain what this means to non twitch users?

Re: Apple Fitness+

#88
post #3

I think Apple Fitness+ will be fine as a standalone product, but I believe this is a stepping off point for more fully fledged fitness products from Apple. Using their AR technology (iPad/iPhone/etc), they can replicate a lot of the same functionality a multi-thousand dollar product like the Tempo provides. They can automatically correct form, recognize weights, etc.

If Apple did this for home workouts I would subscribe to Fitness+ in a heartbeat. I currently practice yoga at home, and the worst part is I don't have an instructor to correct my form.

You can try https://yoganotch.com - uses motion sensors to give feedback on yoga form

Re: Apple Fitness+

#89
post #77

Earlier quoted context omitted.

The $1000+ up front and $30 monthly is for the trainer product. You can subscribe to Peloton's (or Aaptiv's or any number of brands') workouts and BYODevice and pay in the neighborhood of $13/mo for the workouts. Fitness+ absolutely is encroaching on that subscription workout space, but a physical bike/treadmill and a watch are not competitors. If someone wants a stationary bike they're not going to be shopping for a…

But, there's an argument to be made that they would be cross-shopping $500 Amazon-Prime-deliver-tomorrow bikes, to pair with the Apple ecosystem they already have. I would be scared if I ran Peloton. Their entire MO is the ecosystem; you buy the bike, with the integrated tablet, and use their fitness program. Outside of the top 1% who could drop three grand on the Peloton system without blinking, Apple's whole "$500…

Peloton is the ecosystem, I agree. It's the bike and everything around it. I obviously don't know Peloton's financials, but I see its marketing as being trainer+services primarily and BYOD treated as a second-class citizen. When people think Peloton, (I assume) they think about the integrated trainers and the classes structured around them, not _just_ the app for subscription fitness classes. At least that's my view of Peloton and what I'm basing my comment on.

Re: Apple Fitness+

#90

Earlier quoted context omitted.

The $1000+ up front and $30 monthly is for the trainer product. You can subscribe to Peloton's (or Aaptiv's or any number of brands') workouts and BYODevice and pay in the neighborhood of $13/mo for the workouts. Fitness+ absolutely is encroaching on that subscription workout space, but a physical bike/treadmill and a watch are not competitors. If someone wants a stationary bike they're not going to be shopping for a…

But direct integration with sports equipment seems like it would be the next logical step on the radar for Apple. You'll be able to go on Amazon and buy [Bike/Treadmill/etc] with "Fitness+ Compatible" that streams wirelessly to your watch/phone. Then Peleton offers no value add. They're just a treadmill maker charging 250% of their competitors.

> You'll be able to go on Amazon and buy [Bike/Treadmill/etc] with "Fitness+ Compatible" that streams wirelessly to your watch/phone.

This really isn't new at all (Zwift, Trainerroad, Sufferfest, Aaptiv, etc). Hell even today all that Peloton offers over competitors is nice treadmills and a closed/proprietary protocol for integration (unlike those other examples). I do expect that Apple will likely package and market it very thoughtfully for mass-market, which is significant. One could argue that Peloton is also all about its mass-market appeal, which is exactly why we're talking about Peloton and not the enthusiast-oriented brands like Wahoo.

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