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I was almost amazed at the correct math. A "200% improvement" is definitely "three times what it was previously." But I'm not entirely convinced +200% is a "threefold increase" (I'm a math guy, not a 'human language is fuzzy and ambiguous' guy.)
The personas work better. Proof is in the numbers.
This post is a great example of how applying typical established marketing knowledge to a product presentation can improve things a lot.
It's well known that presenting benefits, use cases and personas is a more successful approach than presenting features and screenshots. - For most users - I thought every A/B test in the world had already proven that.
And yet we have all these startups out there presenting nothing but features. I think presenting features might probably work better for techies and more tech-savy people, but for the great majority stuff like this will always work better.
Great job. Iceland ftw!
I like the idea, but you have to pretty sure you know exactly who your customers are don't you? I would move on if I wasn't on the list. Features are more universal, which I guess is why they are also less effective.
Yes, and that is itself a huge benefit. If going this route forces you to think about who will use your product (hint: it's not "everybody!") then it's a net win for everyone involved. Understanding your customer is key to building a useful product.
This is very interesting. In personal selling (face-to-face), emphasis tends to be on features and benefits. The personas work better. Proof is in the numbers.
I see this sort of thing a lot on sites for products trying to sell to large businesses, sometimes to the point that it's hard to find an actual product description or list of features. I have, several times wanted to yell "but what does your product actually do ?" at the person responsible. I am obviously not the target market here, but why do you think this works?
I see this sort of thing a lot on sites for products trying to sell to large businesses, sometimes to the point that it's hard to find an actual product description or list of features. I have, several times wanted to yell "but what does your product actually do ?" at the person responsible. I am obviously not the target market here, but why do you think this works?
You can imagine that when they show up for the first time, they most important first reaction is: "oh, so this product is for people like me".
Though you and I might be people who want to see every single feature first, we're in the minority (ie. not scared that the software will be too complicated).