Earlier quoted context omitted.
> This is what Nvidia was looking for since out of the big 3 US semiconductor manufacturers, it doesn't have its own IP on CPUs. Now it will soon be able to control ARM to its advantage against the competition. In all fairness, consider the market from Nvidia's perspective: they've spent a few decades being a stone's throw from Intel eating them. They started as one of many add-on card manufacturers and have turned i…
> Now, an opportunity to become a technical peer to Intel at the CPU level? To control their own destiny? > They'd be insane not to take this opportunity. It made financial sense for ARM's board to sell to SoftBank; it makes financial sense for SoftBank to sell to NVIDIA; it makes financial and strategic sense for NVIDIA to buy ARM; it makes financial and strategic sense for NVIDIA to radically change the way the ARM…
If NVIDIA treats ARM poorly, that benefits alternative ISAs and may ultimately undermine NVIDIAs investment. If NVIDIA treats ARM well, then that benefits the platform as a whole. The reality is going to be somewhere in the middle.
Market equilibrium does not imply maximum benefit for any one interest group. "Consumers" or "end-users" are often conflated with "society".