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Principles for Naming a Brand

mmarchny.com

11–13 of 13 posts

Re: Principles for Naming a Brand

#11
This hits on a lot of the same issues we have encountered when trying to name projects or name a business. In order to make name generation less time consuming and automatically handle some of these issues we ended up building a free tool called Mashword (https://mashword.com) to do a lot of the heavy lifting.

Mashword allows a user to enter one or two words and then it will generate combinations(mashups) of the words or alternate spellings, taking into account the pronunciation of the entered word(s). In addition, it will automatically check for domain name availability. If you are looking to name anything, try it out and hopefully it will speed up the naming process for you.

Re: Principles for Naming a Brand

#13

I find it quite amusing how brand names evolve. You can tell that "Flickr" came about from 2000's web 2.0 era. Similarly "Ultramax" from the 80's and "Rotomatic" from the 70's. Going by my last name, "Panchal & Sons Co." and "Panchal Brothers" would have come from the 19th and early 20th century. I would say go back in time and explore various trends, and take inspiration from them. Also, explore different cultures a…

wonder if using "Panchal & Sons Co" would be less effective in the 21st century
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