> Which is probably why few people are willing to try it.
This is placing a lot of the blame on individual people. I would very much like to use less plastic, and I'm willing to work for it... but my options are very limited. Nearly every product I buy is encased in multiple layers of plastic. I favor second hand stuff, and reduce my overall consumption by avoiding unnecessary purchases. Because I live in a major west-coast city, I can go out of my way to shop at a zero-waste grocery store - but they don't carry many things that I need for daily life.
Ultimately, consumer choice only works if there are options available. I can't vote with my dollars for things that are not on the ballot.