111–120 of 180 posts
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The problem is in what the person said above - it works for them, with 30% conversion rate...they wouldn't be doing it if they didn't get money from other people that way...
Content blockers work really well too. They should be integrated into browsers. That ought to reduce the conversion rates and get companies to stop spamming us with noise.
This is not advice any startup should ever listen to. The most successful and lucrative form of marketing, by far, is re-marketing. That is where you take someone who signed up but is not currently a customer and you target Facebook/Google ads specifically at that email address. I've seen conversion rates as high as 30% and it's typically pretty affordable. It's such a critical part of marketing that many companies w…
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> you target Facebook/Google ads specifically at that email address That is scummy as hell and might even get you in trouble when it comes to the GDPR if you're operating in the EU. If I sign up for your web service the last thing I want is Facebook/Google knowing that fact.
This is a core feature of every ad platform I've seen and is absolutely not a violation of the GPDR since users are giving consent when they signup. You've signed up for a web service and never seen ads on other sites for it ? Very strange.
Is it? I've never seen such ads. Or any ads for that matter, since every device and browser has adblock these days.
This is not advice any startup should ever listen to. The most successful and lucrative form of marketing, by far, is re-marketing. That is where you take someone who signed up but is not currently a customer and you target Facebook/Google ads specifically at that email address. I've seen conversion rates as high as 30% and it's typically pretty affordable. It's such a critical part of marketing that many companies w…
The article mentions the tradeoff of username Vs email of increased willingness for people to sign up Vs losing the simple channel for password reset, but does not propose a solution outside of non-expiring cookies, which to me isn't really a satisfactory solution (though perhaps it works OK enough in practice for some types of use cases). In my view, for most applications, the upside is not really worth that downsid…
Another possibility is requiring a payment with a payment method they’ve used before and then credit their account with the amount. Forcing 3D secure on that transaction should cut down on fraudulent take overs; or at least shift the liability from you, somewhat.
If you have an app, you can also allow them to authorize the password reset from the app on a computer (or vice versa).
Lastly, you could just not have a password to forget. :)
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But you are not sharing your email with fb. The user already shared it with fb. I am only telling fb, if you have this user with this email, show him an ad. I really don't see the problem. Much better a targeted ad than ads about porn, casinos, viagra or poker.
> I am only telling fb, if you have this user with this email, show him an ad. You're also telling Facebook "by the way, I have a relationship with someone with this email address". That's personally identifiable information that you're sending to Facebook. Under the GDPR you can only do that if you have the explicit and freely given opt-in permission to do that from each respective person. "By using this site you ag…
This is not advice any startup should ever listen to. The most successful and lucrative form of marketing, by far, is re-marketing. That is where you take someone who signed up but is not currently a customer and you target Facebook/Google ads specifically at that email address. I've seen conversion rates as high as 30% and it's typically pretty affordable. It's such a critical part of marketing that many companies w…
Exactly, and this is why users don't want to give it to you.
Earlier quoted context omitted.
> I am only telling fb, if you have this user with this email, show him an ad. You're also telling Facebook "by the way, I have a relationship with someone with this email address". That's personally identifiable information that you're sending to Facebook. Under the GDPR you can only do that if you have the explicit and freely given opt-in permission to do that from each respective person. "By using this site you ag…
GDPR absolutely applies whether the vendor is in Europe or not.
Earlier quoted context omitted.
> you target Facebook/Google ads specifically at that email address That is scummy as hell and might even get you in trouble when it comes to the GDPR if you're operating in the EU. If I sign up for your web service the last thing I want is Facebook/Google knowing that fact.
Ask yourself this: Would you rather have targeted ads, for something you might be interested in, or completely random junk you couldn't care less about? Targeted advertising benefits both you and the advertiser.
The movie folks now know that I am very interested in this movie. They can choose to target me for a small coupon advertisement, knowing that I will likely claim it and consider it a win.
Simultaneously they can target people on FB that they think are Batman fans (but who have not signed up for their email list) with a more generous coupon.
So while I am seeing advertisements for relevant products, I may be seeing less-generous offers than I would see in a world without tracking.