Earlier quoted context omitted.
How about zero ads instead?
The problem is in what the person said above - it works for them, with 30% conversion rate...they wouldn't be doing it if they didn't get money from other people that way...
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Removing email registration improved retention
91–100 of 180 posts
Re: Removing email registration improved retention
#92>you can target them on Quora, Reddit etc as well.
This is one of the reasons I stopped giving out my primary email address for user signups. I use a service called Blur which allows for unlimited "masked" emails to be created, allowing me to give companies read-only email addresses. In the four years I've had it I have created 378 email addresses. If I'm including the email addresses that I've already deleted, the list gets to 400.
Marketing and the 3000 spam messages I get per month made me do this. It does not have to be this way, but as long as corporations can play fast and loose with my email address I will make sure they never get a real one to begin with.
Edit: Want to add here that I am not in any way sponsored by that company, I've just been using them for years now and think their prices are reasonable.
Re: Removing email registration improved retention
#93In the end, it's all about time. People are rational creatures (despite rumours) and quickly decide whether they are willing to spend time to do the email activation thingie, and so they bail. Someone should do a survey of conversion rates vs time it takes to sign up somewhere, i bet there will be a strong correlation. Anecdotally, i ve observed the opposite too. I don't require email to sign up, but there is an emai…
It's also about tolerance for stupidity.
The use of E-mail addresses as user IDs is not just inconvenient and annoying, but it's a piss-poor practice from a security standpoint.
You can assume that a large portion of the public does not understand that they don't have to use their E-mail password on sites that force them to use their E-mail address to sign up. This puts the security of their entire E-mail account in the hands of dozens or hundreds of random Web sites' administrators and employees, which means it puts the security of their identities in those hands.
Not to mention that everyone's E-mail address is on thousands of spammers' lists. When you test the top 100 passwords against millions of E-mail addresses, you're going to get a shitload of compromised accounts.
Nobody should be forcing people to use an E-mail address as a user ID.
Re: Removing email registration improved retention
#94Earlier quoted context omitted.
How about zero ads instead?
The problem is in what the person said above - it works for them, with 30% conversion rate...they wouldn't be doing it if they didn't get money from other people that way...
Content blockers work really well too. They should be integrated into browsers. That ought to reduce the conversion rates and get companies to stop spamming us with noise.
Re: Removing email registration improved retention
#95Email registration is the gateway drug to conversion. We AB tested this. Requiring users to sign up meant we got fewer sign ups but a higher conversion rate to premium. So although we had fewer users, more paid. Giving your email is a committment. Maybe once you've made a small committment it's easier to make a bigger committment. If you're running a commercial product, especially freemium, it's not just about number…
> Maybe once you've made a small committment it's easier to make a bigger committment. It's definitely not the whole story, but this is a pretty well-studied thing in psychology. A similar trick in social engineering is to ask your mark for a small favor, which will make them more likely to do you a bigger favor later. I've read about it many times, but can't for the life of me remember what it was called...
I've heard it called the foot-in-the-door phenomenon.
Re: Removing email registration improved retention
#961) Everyone and their dog wants your email those days, which is bad due to engagement spam as mentioned in article, and privacy (those email addresses are probably flying around adtech servers which allow building up extremely detailed user profiles by those adtech companies).
Your website should allow "demo mode" to make me see what's the value it provides. No way I will go through registration on random pages that fail to immediately make me crave to use them. I ain't got time or will for that.
2) If you want to follow advice of the article, I'd rather not remove email field, but as I wrote before, allow demo mode, and at next step when actually registering the user, put a clear one paragraph sentence saying that you'll not be spamming me with your engagement stuff.
3) If you ask for email, absolutely verify it. There are way too many people who subscribe to all kinds of services using someone else's email. See this thread:
Re: Removing email registration improved retention
#97Earlier quoted context omitted.
> you target Facebook/Google ads specifically at that email address That is scummy as hell and might even get you in trouble when it comes to the GDPR if you're operating in the EU. If I sign up for your web service the last thing I want is Facebook/Google knowing that fact.
Ask yourself this: Would you rather have targeted ads, for something you might be interested in, or completely random junk you couldn't care less about? Targeted advertising benefits both you and the advertiser.
I do get targeted ads, it's called newletters I sign up for on services, and blogs of techincal companies I keep up with. Both work well for things I am interested in.
As yourself this: How do you feel about the possibility of any personal information you give to any company may be given to others without your consent (or "with your consent" behind a huge wall of "this is how we use your data, take it or leave it"), and for those companies to sell it to data arrgrators to build a complete picture of you, to sell it to anyone with enough cash?
Re: Removing email registration improved retention
#98Earlier quoted context omitted.
The problem is in what the person said above - it works for them, with 30% conversion rate...they wouldn't be doing it if they didn't get money from other people that way...
Criminal gangs could also say that crime such as theft, robbery, blackmail, extortion, etc works for them and makes them money. It doesn't mean we should be legitimizing and encouraging this behavior that most of us agree is detrimental to society.
I think you need to calm down with the rhetoric.
Criminal activities hurt people. Ads do not.
Especially in this case where PII data is not being provided to the advertising company.
Re: Removing email registration improved retention
#99I'm strongly avoiding shops with want you to create acccount
If you need me to register in order to purchase boots, then something is not ok.
Re: Removing email registration improved retention
#100Earlier quoted context omitted.
> you target Facebook/Google ads specifically at that email address That is scummy as hell and might even get you in trouble when it comes to the GDPR if you're operating in the EU. If I sign up for your web service the last thing I want is Facebook/Google knowing that fact.
This is a core feature of every ad platform I've seen and is absolutely not a violation of the GPDR since users are giving consent when they signup. You've signed up for a web service and never seen ads on other sites for it ? Very strange.
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