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Removing email registration improved retention

solitaired.com

21–30 of 180 posts

Re: Removing email registration improved retention

#21

The article mentions the tradeoff of username Vs email of increased willingness for people to sign up Vs losing the simple channel for password reset, but does not propose a solution outside of non-expiring cookies, which to me isn't really a satisfactory solution (though perhaps it works OK enough in practice for some types of use cases). In my view, for most applications, the upside is not really worth that downsid…

Give a password reset code and ask the user to write it down on paper.

Re: Removing email registration improved retention

#23
post #5

Have you considered that without email verification that a lot of those sign-ups were just bots?

Yes. I run a web service that provides a free trial period, and I can't see anyway around it other than forcing a sign up. I'd love to know if there are more friendly ways to do it.

Re: Removing email registration improved retention

#24
post #13

Honestly, I hate managing accounts and passwords so much that I'll walk away when a "create an account" is thrown in my face. Login via Google / Facebook / Whatever is sometimes helpful, but it usually results in SPAM. For example, I logged into Redfin through Google and they immediately started spamming me. Other times, when I login through Facebook and disable sharing my email, the site that I'm trying to log into…

How do you avoid getting spam to random addresses using catchall?

Re: Removing email registration improved retention

#25
Anecdotal, of course, but in my experience many people won't sign-up using their email because they're tired of getting added to mailing lists and receiving spam. Now, you could use fake emails when you sign up for these, partially as a way of avoiding spam and partially to find out which services are the most annoying with their mailing. However, this gets tiresome and if I can find an alternative service that doesn't require me to give as many personal details, I'll choose it over that one.

Re: Removing email registration improved retention

#27
post #13

Honestly, I hate managing accounts and passwords so much that I'll walk away when a "create an account" is thrown in my face. Login via Google / Facebook / Whatever is sometimes helpful, but it usually results in SPAM. For example, I logged into Redfin through Google and they immediately started spamming me. Other times, when I login through Facebook and disable sharing my email, the site that I'm trying to log into…

How do you avoid getting spam to random addresses using catchall?

I use a subdomain; making your main domain a catch-all will eventually result in a deluge of spam.

Instead of [everything]@example.com, I set up [everything]@yo.example.com. Discovering subdomains is much harder and the one time I encountered a form that didn't like a subdomain, I just made a forwarding address on my main domain.

Using Fastmail's rules, I have a setup where every message arriving to @yo.example.com gets shunted into a folder unless there's a different rule putting it somewhere else.

Re: Removing email registration improved retention

#28
Email registration is the gateway drug to conversion. We AB tested this. Requiring users to sign up meant we got fewer sign ups but a higher conversion rate to premium. So although we had fewer users, more paid. Giving your email is a committment. Maybe once you've made a small committment it's easier to make a bigger committment. If you're running a commercial product, especially freemium, it's not just about number of signups.

Re: Removing email registration improved retention

#29

The article mentions the tradeoff of username Vs email of increased willingness for people to sign up Vs losing the simple channel for password reset, but does not propose a solution outside of non-expiring cookies, which to me isn't really a satisfactory solution (though perhaps it works OK enough in practice for some types of use cases). In my view, for most applications, the upside is not really worth that downsid…

Phone number, I guess. Sending SMS messages en masse is expensive or heavily regulated in much of the world and it doesn't particularly suit frequent "spamming" so people of a younger generation may be more willing to hand it over(?)

That hasn't been true lately. Lately I'm getting spammed at least a dozen times a day by SMS.

Re: Removing email registration improved retention

#30
post #4

That's really interesting and definitely something worth trying. I wonder how the effectiveness of email changes with the goals for the user (play solitaire vs pay for a subscription, etc).

He does mention, somewhat off-handedly, that the lack of email makes password recovery harder. (Presumably impossible without some other communications channel like a phone number.) And you really need to be able to recover account access for a paid subscription. It's probably also reasonable to assume that if someone is going to give you a credit card number and address, they're probably OK with giving you an email.

How about you put the recovery code onto the invoice / credit card line?
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