Earlier quoted context omitted.
In general it's an amazing time to be a computer hardware consumer. There's real competition in pretty much every primary component hardware vertical. The spinning rust data storage market has been uniquely crappy of late. The sketchy stuff shows up in cheap components with slim margins (budget AIO watercoolers, budget hard drives, budget PSUs budget/no-name ebay video cards).
There isn't a lot of competition on GPU's, which happen to be one of the most expensive components. That market is basically just Nvidia (80%+ market share and still dominating in performance/features).
I'm typing this on a machine with a fairly powerfull AMD GPU. The market for Nvidia is basically just Nvidia, everyone keeps using their special APIs. Their cards are not significantly more powerful than what AMD offers and their drivers suck because they're constantly using them for anti-competitive crap.