Earlier quoted context omitted.
What do you use to generate the one-time numbers?
Priavcy is the name of the service. https://privacy.com/
Just for US persons. Are there other services like that for EU?
Ad Fraud on LinkedIn
121–130 of 286 posts
Re: Ad Fraud on LinkedIn
#122Earlier quoted context omitted.
What would the goal of the “users” (bots?) have been in this case? Is there any monetary gain for them? Would a competitor do this to waste your ad spend?
I guess google pays a share of the money to owners of youtube channels/websites where the ads are displayed?
I hadn’t thought of that angle.
Seems that getting rid of this sort of problem is one of the reasons one would use an ad network.
Re: Ad Fraud on LinkedIn
#123I observed the same with Google's "Smart" display ads. I ran a campaign for a couple of weeks and watched all of the traffic with HotJar. The first fishy thing was 99.9% of the traffic came from foreign countries despite the target being US/Canada. When I saw the targeting wasn't effective, I even set up specific geographic exclusions for every country != US/Canada and still the traffic was from mostly underdeveloped…
Wow, I had the same issue. I'm an ad-noob in the fullest sense of the word, but I tried the Google "Smart Ad". It turned out the same way you mentioned. I looked at where my clicks were coming from, and they were all pretty much from Hindi oriented Youtube channels. I was baffled at how that happened as I targeted US/Canada as you did.
It seems like pay-per-click and similar models should just be discontinued, they don't work since they can be exploited. An independently verifiable metric needs to be used (if the price for the ad should be traffic or interaction based) - or something completely different. Fixed prices?
Re: Ad Fraud on LinkedIn
#124> “You’ll see the call to action is ‘Request Demo,'” Gellis said. “So, arguably, a user who sees this ad and clicks legitimately on it will be looking to get a demo of the analytics tool we were marketing. This guy is deluded. People click random things to get more info, and they might not have liked the more info they got so didn’t go ahead with the demo.
Exactly, there's more than 1 factor while his campaign didn't work at all.
As mentioned in other comments, his ad spend was pretty low anyway, you can't come to conclusions if a campaign is successful from 11 clicks.
The main problem is that his creative/lander or his copy didn't convert.
Having the clicks differentiate from the ad source compared to your tracking tool is pretty common as well. If you're using just GA to track it, the numbers are going to be wildly different with people having Adblockers.
I've worked on some large B2B ad campaigns on LinkedIn, some of them we only ever got 1 lead, but that lead was worth a lot more than that the campaign budget, so that was a success for us.
Re: Ad Fraud on LinkedIn
#125Earlier quoted context omitted.
I know several very active founders on LinkedIn as well, but it’s clear that they’re all using LI for the intended purpose: Building their personal brand and business network. They may not be actively looking for jobs or desperate for clients, but they are working the system to elevate their own status. It’s possible to find halfway decent content on LI, but it takes a lot of work to filter out the fluff. Even then,…
> Building their personal brand and business network. That's the very purpose of LinkedIn, no?
But seems like the majority ain't using it for that purpose.
Re: Ad Fraud on LinkedIn
#126I may have a meagre business and live in a meagre world but would never hire a single person who subscribes to linkedin nor participates in their blatant games. It's the most ridiculous HR wetdream and yet some seem to have no problem playing along.
Lay your own beds with that stuff. It's only a matter of time before you'll live in shame for what comes out and probably write woeful blogposts about how fooled you were and now so enlightened never again to repeat such clear mistakes.
Having self-worth really isn't that hard. Selling yourself and all your friends for pennies is incredibly easy though, which is what is happening here.
Please keep digging those graves. The internet never forgets, nor forgives. The internet is forever, make no mistake.
Re: Ad Fraud on LinkedIn
#127I observed the same with Google's "Smart" display ads. I ran a campaign for a couple of weeks and watched all of the traffic with HotJar. The first fishy thing was 99.9% of the traffic came from foreign countries despite the target being US/Canada. When I saw the targeting wasn't effective, I even set up specific geographic exclusions for every country != US/Canada and still the traffic was from mostly underdeveloped…
the default setting on Google location targeting is/was "user in [geo] OR user 'interested' in [geo]." which is insane! but could explain the location weirdness
Re: Ad Fraud on LinkedIn
#128Re: Ad Fraud on LinkedIn
#129Earlier quoted context omitted.
Wow, I had the same issue. I'm an ad-noob in the fullest sense of the word, but I tried the Google "Smart Ad". It turned out the same way you mentioned. I looked at where my clicks were coming from, and they were all pretty much from Hindi oriented Youtube channels. I was baffled at how that happened as I targeted US/Canada as you did.
It seems like pay-per-click and similar models should just be discontinued, they don't work since they can be exploited. An independently verifiable metric needs to be used (if the price for the ad should be traffic or interaction based) - or something completely different. Fixed prices?
There's a large circular economy with ad buyers, marketing/PR firms, ad-tech, and ad networks going on where a large amount of fraud is overlooked/ignored because everyone's jobs and ad budgets depend on ignoring it.
Re: Ad Fraud on LinkedIn
#130Earlier quoted context omitted.
What would the goal of the “users” (bots?) have been in this case? Is there any monetary gain for them? Would a competitor do this to waste your ad spend?
Presumably the ad clicks are making money for the apps/sites that are displaying the ads.
I have a memory of doing that 20 years ago as a pre-teen to make my friend like 50 cents.