I'm confused, why would a fraud bot click on ads that makes LinkedIn money? Normally ad-fraud is when a fraudulent publisher is set up, made to look legit, hosts ads, which a bot then clicks the hell out of. Where's the incentive here for a bad actor on LinkedIn?
Ad Fraud on LinkedIn
91–100 of 286 posts
Re: Ad Fraud on LinkedIn
#92A pay-for-performance model (e.g. pay per sale) eliminates all the risk for advertisers. Does this exist anywhere, aside from affiliate deals? I'd be happy to pay 50% for each digital product sale, since those are 96% profit.
You just described affiliate marketing. For example, sponsored content on YouTube => https://youtu.be/kUFWalEf31w?t=572
Yeah, but affiliate marketing is a pretty raw deal for the person doing it because they carry all risk. It's just a job working in sales for other companies but without benefits.
There needs to be some adjustment for "your marketing/product is shit and will therefore be much harder to sell."
Re: Ad Fraud on LinkedIn
#93Earlier quoted context omitted.
Exactly - although most jurisdictions do require that a corporation have more than one person involved; in the UK you can have a corporation with one director but it must have a secretary as well.
When I was contracting a lot of my peers got forced into having a limited company as their clients didn't want to be deemed their employer.
When it comes to both taxes (in the UK you can be more tax efficient than trading as a sole trader) and limited liability, why wouldn't you want to have a limited company?
Re: Ad Fraud on LinkedIn
#94It’s very clear this company doesn’t have an experienced media buyer running their campaign. This blog post is /exactly/ like a nontechnical person spinning up a bunch of aws stuff and complaining about billing fraud.
Media buying is a niche skill, and you can’t just throw money at LinkedIn and expect it to work. (Especially for true for a /branding/ agency and not a media buying agency)
Re: Ad Fraud on LinkedIn
#95Amazing how much wealth in Silicon Valley has been built on top of profits from rampant ad fraud.
Re: Ad Fraud on LinkedIn
#96Why I deleted my LinkedIn account? Literally the baddest UX ever. Lots of self-serving, self-promoting, click-baiting people. There is a thing called web. In this thing you can have a blog, in this thing called blog you can actually reach your ideal audience. LinkedIn is a tool created from the start to serve a corporate idea, which in my view is useful if executed with a boundaries. Where are LinkedIn boundaries? They don't exist.
Re: Ad Fraud on LinkedIn
#97The issue isnt the lack of clicks perse, its the fact that LI and others digital ad providers charge so much for something that is neither market driven nor validated by independent auditors. $45 per click? People need to know that LI just made that figure up based on cursory examination of competitive fees. They price their traffic based on guesses and and then add 10-30% every few days to see how much people will spend. If they spend more, its worth more... But its the furthest thing from market based pricing as there is literally no open market or visual competition for the traffic for 99% of all ads served on these platforms.
Imagine owning a gas station on an island and charging as much as you want. $50 per gallon, $100 per gallon and then, not even delivering a full gallon! That's the same thing here. Without competition or regulation the prices are set by greed and greed alone.
Re: Ad Fraud on LinkedIn
#98Earlier quoted context omitted.
"LinkedIn says 11, our server logs show 10, our actual reporting software's only showing 8 people. The only reason that we would not see them pop up in this logging tool is that they were on the site and bounced so quickly that the logging tool was unable to load and capture anything of their session [We've went back and forth will the session recording company multiple times to confirm that]" Seems awareness of ad/t…
The users we are talking about started by clicking an ad on LinkedIn. Seems pretty safe to assume they're not running ad blockers?
DNS filtering or some lists focusing on privacy would definitely block one but not the other
Re: Ad Fraud on LinkedIn
#99Earlier quoted context omitted.
> The only reason that we would not see them pop up in this logging tool is that they were on the site and bounced so quickly that the logging tool was unable to load and capture anything of their session. I'm really happy to hear this shows up in site metrics, since it's exactly what I do when I follow a link into ad-laden crap. I don't block ads by default, but I also have zero tolerance for keeping crap open.
Or the pop-up filled marketing sites. "Come chat with us." "Click this big banner for a discount." "Come to this webinar if you can't find the small X to close this banner." "This site uses cookies." "Watch these fifty background animations play."
I remember this JS prank, where you tried chasing the close X all over the screen.
Sadly, it is quite close to what actually happens.
Re: Ad Fraud on LinkedIn
#100LinkedIn is the weirdest product ever. Everybody is there, nobody is using it for anything. Except shady recruiters.
Not just shady ones. I notice a lot of legitimate recruiters find me on LinkedIn and it leads to real work for me.
I personally avoid it like the plague, but I do keep my CV up to date there. (Actually it's out of date right now, but I'll update it when I start looking again.)